EXHIBITOR Magazine Recognizes Five Companies for Excellence in Print Advertising

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EXHIBITOR News
EXHIBITOR Magazine Recognizes Five Companies for Excellence in Print Advertising

1/13/2022
EXHIBITOR magazine announces that five companies have received top honors for their outstanding results in the 2021 AdProbe Ad Readership Study, conducted by the independent research firm Signet Research Inc., on behalf of Exhibitor Media Group.

The ad readership study included advertisements in the October/November 2021 issue of EXHIBITOR magazine.

The top five ranked ads, rated highest by EXHIBITOR magazine readers for their overall effectiveness, were submitted by:

Radius Display Products
Exhibitus
Uline
MRA
Makitso

The objective of the SIGNET AdProbe™ Study is to provide feedback on the Noticeability, Information Content, and Action Taken from ads that appeared in the October issue. The study results also include comments from EXHIBITOR readers regarding their opinion of the ad and the message it’s trying to convey. Only EXHIBITOR magazine subscribers were invited to participate in this study.

“By analyzing reader interactions with these ads and comparing their performance with other studied ads, marketers can discover ways to communicate more effectively with their target audience, allowing them to enhance the return on their advertising investment,” said John Pavek, chief marketing officer for Exhibitor Media Group. “The AdProbe Study is a valuable assessment of a company's marketing communications effectiveness.”

Here are the winning ads from the October/November 2021 issue of EXHIBITOR magazine:

Radius Display Products:

Exhibitus:

Uline:

MRA:

Makitso:

For more information about advertising in EXHIBITOR magazine, contact us at adinfo@exhibitormagazine.com or 507-424-4864.

About Radius Display Products
Founded in 1977 Radius Display Products is a leading manufacturer of fabric display items for the trade show exhibit industry. Innovative products and unparalleled customer service has kept Radius the company by which later entrants into fabric exhibits are measured. In 2004, then Display Products, Inc. acquired the assets of Hanna Design and with it the 'Radius' trademark and manufacturing for a number of portable display systems including the most popular table top display 'The Folding Stackables.' www.radiusdp.com.

About Exhibitus
Exhibitus is an award-winning experiential marketing agency offering exhibit design and fabrication, innovative engagements, and event measurement programs. Driven by the philosophy that 'Design Matters,' our exhibits and marketing programs connect, engage and inspire audiences. Headquartered in Atlanta with offices in Chicago, New York and Orlando, Exhibitus’ clients include AGCO, ConvaTec, Georgia Pacific, Jet Aviation, Kawneer, LaVazza, Lexus, Mimaki, Sandvik, Snowflake, Toshiba Global Commerce Solutions and Unifi. For more information, go to www.exhibitus.com.

About Uline
Uline, a family-owned business, is the leading distributor of shipping, industrial and packaging materials to businesses throughout North America. For over 40 years, we've stayed committed to providing the highest levels of service and quality products to our customers. Depend on Uline to build your business — we won't let you down. www.uline.com.

About MRA
MRA builds live experiential events by engaging the target audience and stimulating the human senses with brand messaging in a controlled, comfortable environment. We provide the setting for a one-to-one dialogue delivering a first-hand immersive experience and brand interaction. Our full turnkey program ensures efficient and streamlined mobile marketing tours for all types of visions. www.gomra.com.

About Makitso® USA
Makitso® USA is a renowned distributor of trade show and event products. The Makitso experience is built around the idea of pairing functional design with simplicity to achieve a beautiful product that is made just right. With our ground-breaking exhibit collections, such as WaveLight® Air Inflatable Counters and WaveLight® LED Light Box Displays, Makitso® USA continues to push radiant innovation by bringing illumination to the portable trade show industry. www.makitsodisplays.com.

About Signet Research
Based in Englewood New Jersey, Signet Research is a marketing research firm specializing in media research. They develop innovative research tools and solutions to meet content, advertising and multi-platform business needs, all while continuing to provide the best value and service in the marketplace since 1968.

About Exhibitor Media Group
The leader in trade show and corporate event marketing education, Exhibitor Media Group publishes the award-winning EXHIBITOR magazine, a monthly publication featuring best practices in trade show marketing. EXHIBITOR's learning events include: EXHIBITORLIVE, Best Practices in Trade Shows and Events; EXHIBITORFastTrak accelerated learning conferences; and EXHIBITOR eTrak, professional online learning. Exhibitor Media Group is also the founder and sponsor of CTSM (Certified Trade Show Marketer), the industry's only university-affiliated professional certification program. Learn more at www.ExhibitorOnline.com.

EXHIBITOR is a registered trademark, and EXHIBITORLIVE, EXHIBITORFastTrak, and EXHIBITOR eTrak, are trademarks of Exhibitor Publications, Inc. in the USA and other countries. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.

Contact:
questions@exhibitormagazine.com