Susan O’Keefe Joins Destination DC as Media Relations Manager, Trade

WHAT'S HAPPENING NOW:

SUBSCRIBE TO MAGAZINE

Exhibiting &
Event Topics

EXHIBITOR
Magazine

Find It
Marketplace

EXHIBITOR
LIVE

EXHIBITOR
Education Week

Venues
& Destinations

EXHIBITOR
News

EXHIBITOR News
EXHIBITOR Magazine Honors Best Convention Centers with 2025 Centers of Excellence Awards

Venues & Destinations
Wells Fargo Arena to be Renamed Casey's Center on July 1

Company News
GES to be Acquired by Truelink Capital

EXHIBITOR News
EXHIBITOR Magazine Announces Winners of its 27th Annual Sizzle Awards

Shows & Events
Thousands of Manufacturing Professionals to Attend the 12th Annual Assembly Show This Week in Rosemont, IL

Company News
Freeman Earns Certification for Customer Service Excellence by J.D. Power for the 12th Time

Company News
Viad Corp to Transform Into Pure-Play Attractions and Hospitality Leader Through Sale of GES Business to Truelink Capital for $535 Million

Shows & Events
JAPAN BUILD 2024 Expands International Presence for its 9th Tokyo Edition

submit your news

email newsletter

People
Susan O’Keefe Joins Destination DC as Media Relations Manager, Trade

11/12/2021
Washington, DC – Destination DC (DDC), the official destination marketing organization for Washington, DC, today announced Susan O’Keefe’s appointment as media relations manager, trade.

In her role, she supports the convention sales and services department’s Connected messaging through editorial and content channels to reiterate why business meetings and events thrive in Washington, DC. She also promotes Washington, DC to travel trade audiences and supports DDC’s American Experience Foundation.

“Editorial has been key to keeping Washington, DC top of mind for potential travelers throughout the pandemic, and now we’re able to provide dedicated communications support for our industry-related efforts. Emphasizing Washington, DC as a thriving destination for meetings, conventions and events of all sizes, as well as a premier location for group and student travel, will assist our industry’s recovery efforts,” said Robin A. McClain, senior vice president, marketing and communications, DDC.

Susan joins DDC after two decades at National Geographic, where she served in a variety of roles spanning editorial, content and marketing. Most recently, she was senior manager of customer experience at National Geographic Expeditions, the luxury trips and tours business of National Geographic. Her work has been published in National Geographic Traveler, the New York Times and many other prominent outlets.

“DDC benefits from Susan’s illustrious experience as a writer and storyteller. She brings a passion for the city to her work that will highlight DC’s hotels, venues, dining options, arts, culture, and other travel-related businesses throughout trade avenues,” said Danielle Davis, director of communications, DDC.

A resident of Washington, DC and a mom of three native Washingtonians, O’Keefe began her career in the industry as a concierge at the Ritz-Carlton Washington, D.C. hotel in Dupont Circle where she connected guests to local businesses. That role led to a career that combined her passion for travel and journalism. Along with exploring new city attractions, she loves hiking in Rock Creek Park.

“I’m thrilled to join Destination DC in a role that will allow me to use responsible storytelling and compelling content to elevate Washington, DC as a must-visit destination for meetings, events, and group and student travel,” said O’Keefe. “I love sharing my hometown and look forward to our Connected communications strategy to drive more events to the city that directly invest in the local economy.”

About Destination DC
Destination DC, the official destination marketing organization for the nation’s capital, is a private, non-profit membership organization committed to marketing the area as a premier global convention, tourism and special events destination with a special emphasis on the arts, cultural and historic communities. www.washington.org

Contact:
questions@exhibitormagazine.com