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October 2019
Table of Contents
EXHIBITOR Q & A
Evaluating Exhibit Design
How can I objectively evaluate our exhibit design to determine how best to redesign or revamp our footprint?
Evaluating Exhibit Design
How can I objectively evaluate our exhibit design to determine how best to redesign or revamp our footprint?
ASK DAN
Self-Sabotage
I don't always offer my ideas in meetings because I question if they're any good. How do I stop sabotaging myself?
Self-Sabotage
I don't always offer my ideas in meetings because I question if they're any good. How do I stop sabotaging myself?
EXHIBITING 101
To the Last Detail
Essential shipping and logistics points to ensure the safe, on-budget, and timely arrival of your freight.
To the Last Detail
Essential shipping and logistics points to ensure the safe, on-budget, and timely arrival of your freight.
AMMUNITION
Ideas That Work
Home Turf, Supersize Me, Magic Carpet, A Shining Example, and more.
Ideas That Work
Home Turf, Supersize Me, Magic Carpet, A Shining Example, and more.
PRODUCTS
New Tools
EZ LED Screen, iLeads Anywhere app, and more.
New Tools
EZ LED Screen, iLeads Anywhere app, and more.
VENUES
San Jose McEnery Convention Center
Tips to help you exhibit at the San Jose McEnery Convention Center.
San Jose McEnery Convention Center
Tips to help you exhibit at the San Jose McEnery Convention Center.
FIXING SNAFUS
A Series of Unfortunate Events
We needed to make sure we had a contingency plan in case the trade show gods tipped over any more dominoes.
A Series of Unfortunate Events
We needed to make sure we had a contingency plan in case the trade show gods tipped over any more dominoes.
ARCHIVE
Follow the Money
1964: American Express erects the Money Tree at the New York World's Fair.
Follow the Money
1964: American Express erects the Money Tree at the New York World's Fair.
SIZZLE AWARDS
EXHIBITOR Magazine's 22nd Annual Sizzle Awards
Recognizing the world's best trade show exhibit promotions.
EXHIBITOR Magazine's 22nd Annual Sizzle Awards
Recognizing the world's best trade show exhibit promotions.
Travel Guides
Derse Inc. incorporates a Moroccan-style spice bazaar into its promotional campaign and nets 130 qualified leads.
Derse Inc. incorporates a Moroccan-style spice bazaar into its promotional campaign and nets 130 qualified leads.
Hill's Multipart Product Launch
Hill's Pet Nutrition collars 1,554 on-site sign-ups and 2 million media impressions.
Hill's Pet Nutrition collars 1,554 on-site sign-ups and 2 million media impressions.
Face-to-Farm Marketing
Using a live feed, the Organic Valley brand puts attendees face to face with remote, rural farmers.
Using a live feed, the Organic Valley brand puts attendees face to face with remote, rural farmers.
Tasteful Planning
Exhibitus Inc. uses an integrated campaign that pays for itself more than six times over.
Exhibitus Inc. uses an integrated campaign that pays for itself more than six times over.
How GE Appliances Redesigned its Engagement Strategy
GE Appliances develops an engaging in-booth activity that increases leads by nearly 20 percent.
GE Appliances develops an engaging in-booth activity that increases leads by nearly 20 percent.
Stay Informed
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products
New Tools
 Measuring an impressive 5-by-8 feet when fully assembled, the EZ LED Screen is the only self-contained LED monitor of its size on the market. And unlike modular LED tiles that require on-site color calibration, EZ screens are preconfigured for picture-perfect color and brightness. After plugging the unit into a standard wall outlet, users push a button that prompts an electronic winch to raise the 2.6 mm-pixel-pitch screen to a maximum height of 11 feet. HDMI inputs connect to laptops and external media players, or users can opt for true plug-and-play functionality by having their content preloaded to the unit's internal media player. Contact: Upstage Video, Lititz, PA, 877-484-3887, www.upstagevideo.com  Using badge scanners to collect lead information on the show floor is second nature to most exhibitors, but what about gathering prospects' data at events where badges are the exception or there are no show-provided lead-retrieval systems, such as at off-site receptions, small tabletop expos, or even impromptu chats with someone at the airport terminal? The iLeads Anywhere app from Bartizan Connects LLC enables exhibitors to collect leads, well, anywhere. App users simply type in or speak prospects' names and contact info and then input their answers to customized qualifying or survey questions. Additional features include the option to add text or voice notes to ensure personalized follow-ups. All information is automatically synced to LeadsLightning, Bartizan's in-house online dashboard, where it can then be exported to practically any customer-relationship management or marketing-automation system. Contact: Bartizan Connects LLC, Woodmere, NY, 800-899-2278, www.bartizan.com  Incredibly lightweight (the 23.5-by-72-inch model tips the scales at roughly 3 pounds), the line of Harmony Air banner stands from Testrite Visual Products Inc. feature a tubular base that enables units to be disassembled into components small enough to fit inside a 22-inch-long proprietary carry-on rolling duffle. Available in dimensions up to 35.5 inches wide and 84 inches tall, Air models can be assembled in mere minutes courtesy of a push-button lock and tension-cord system. Exhibitors can choose between rounded or square top corners for their double-sided pillowcase graphics, and optional accessories include display bars and shelves, as well as an LED arm light. Contact: Testrite Visual Products Inc., Hackensack, NJ, 888-873-2735, www.testrite.com
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