ten by 10
Event-Management Software
We asked 10 experts to share their views and opinions on event-management software.
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"Access to real-time data is an essential function of any effective event-management platform." — Stefan Panko, production manager, Event Strategy Group Ltd. 2 "When selecting software, dedicate time to trial a few options and get input from different job roles and departments." — Faye Wood, event director, Bray Leino Events Ltd. 3 "When you can make decisions based on data from your software prior to and after your event, you create a ripple effect that extends the event's impact." — Tom Eisenhauer, vice president, account and project management, business meetings and events, Switch 4 "The next big trend in event-management software is data science and analysis that will improve show performance, attendee and exhibitor engagement, and other factors." — Louis Layton, vice president, digital products, The Freeman Co. LLC (Freeman) 5 "Leading up to an event, I prefer to use Google spreadsheets over software. This allows my team to collaborate on the same document at one time without needing additional training." — Valerie Bihet, founder, The Vibe Agency 6 "Event-management software companies like to think their products are very different from their competitors, but in actuality they are very similar." — Trina Palm, account director, meetings and events, Exhibitus Inc. 7 "I've yet to find a truly defined event platform/software/cloud service that takes the planning, execution, and wrap-up and rolls it all into one." — Allison Saget, event-marketing consultant and author of "The Event Marketing Handbook" 8 "Every event is different. So in my opinion, there is no out-of-the-box software solution that could possibly cover all needs for all events." — Melissa Park, global event producer 9 "I think exhibit managers are slow to adopt event-management software, and pricing is big part of that." — Glenda Brungardt, CTSM, global event manager, HP Inc. 10 "If you want a platform that can be used by everyone in your department, it has to be collaborative and adaptable to a variety of different roles." — Diana Hunter, senior creative services manager, corrugated packaging, WestRock Co.
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