Fabric Exhibits

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Fabric Exhibits

We asked 10 industry experts to share their thoughts about fabric exhibitry.


"The likelihood of ripping fabric is considerably less than that of creasing or breaking a rigid graphics panel." – Tom Bookout, vice president, sales and marketing, Radius Display Products 1 "Different fabrics provide improved detail resolution, backlighting capabilities, wrinkle resistance, stain resistance, image projection, and fire-retardant qualities." – Karen Gauthier, solutions product manager, Skyline Exhibits Inc. 5	2 "As with any design element, don't use fabric just to use it." – Michael Kurilec, managing director, Expolinc Corp. 6 "Fabric exhibits have gone from basic pipe-and-drape-type structures used in the background to the forefront." – Jim Knoche, exhibit component sales, Lawrence Fabric Structures Inc. 9 "I have seen failures where a traditional exhibit-design approach has been awkwardly transformed into fabric to cut costs." – Jerry Firbank, group creative head, Pico Global Services Ltd.	"For a lightweight, vibrant presentation, fabric is a great choice. To project an image of gravitas, other materials might be more appropriate." – Tom Bowman, president, Bowman Global Change 3 "We advise our clients to handle their fabric like they handle their brand – white glove treatment all the way." – Gloria Clark, owner, SoftSpace Inc. 7	4 "We are used to fabric – we touch it, we wear it – so in a marketing environment we relate with it on a very personal level." – Alphons du Toit, CEO, Triga Systems International 8 "Fabric contorts to different shapes, sizes, and configurations, whereas other materials are more limiting." – Jerry Samuels, CTSM, manager, conventions, Bayer HealthCare 10 "Where fabric was once a small percentage of exhibits, it's now the focal point of exhibits." – Dan Patterson, executive vice president of business development and chief marketing officer, Moss Inc.