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ten by 10
System Exhibits
We asked 10 exhibiting-industry experts to share their opinions and advice on system exhibits.
1
"The savings associated with using a lightweight system exhibit might mean a client can purchase a larger booth or go to more shows."
— Tim Bookout, vice president of sales, North American Display Corp.

2
"Customized system exhibits are a happy medium between the functionality of system components and the design of custom builds."
— Natalie Whited, vice president of marketing, Orbus Exhibit & Display Group

3
"The value created by system exhibits really shouldn't even be up for debate. Exhibitors don't want to see the system, just simply benefit from it."
— Sean Combs, president, Steelhead Productions

4
"A shift to systems presents a valuable opportunity to realign your budget spend toward attendee engagement."
— Bob Hughes, president, The Hughes Group

5
"Many exhibitors may not even realize that some or all of what they see as a 'custom' exhibit today is built with system components."
— Gwen Parsons, senior vice president, Nomadic Display

6
"A good designer can create a unique and impactful exhibit using system components."
— Sofia Troutman, segment manager, Skyline Exhibits

7
"The challenge is to use system components in ways that don't diminish the look of the exhibit."
— Todd Dailey, vice president, creative and design, Visual Communications Inc.

8
"Sticking with one system helps your company's brand identity remain consistent and cohesive."
— Terrence Young, marketing programs manager, Pyrotek Inc.

9
"In the United States' post-recession economy, modular exhibit systems offer the best option to be unique and deliver a message clearly without breaking the bank."
— Edgardo Marquez, vice president, Mark Bric Display Corp.

10
"Systems can look cookie cutter, but the right exhibit designer can find an amazing system and add custom features to enhance your booth."
— Alyson White Hanson, director of marketing, Infrastructure & Energy Alternatives LLC
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