Exhibitor Group Partners with Backtrack to Provide its AI Booth Sales Assistant For EXHIBITOR<i>LIVE</i> Exhibitors

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Exhibitor Group Partners with Backtrack to Provide its AI Booth Sales Assistant For EXHIBITORLIVE Exhibitors

Learn More About EXHIBITORLIVE

1/17/2025
SAN ANTONIO, TX - Exhibitor Group is proud to announce a new partnership with Backtrack: The First AI Booth Sales Assistant For Exhibitors. This collaboration will introduce the world’s first retroactive audio recording app designed specifically for trade show booths to exhibitors at EXHIBITORLIVE, the Conference and Exhibition for Trade Show and Event Marketing, taking place March 16-20, 2025 in San Antonio, TX.

‍ Backtrack is now available to transform the way professionals capture and recall crucial business interactions with the power of AI. Developed by Yac Inc., Backtrack addresses the common challenge of forgetting vital information gathered during trade shows, conferences, and networking events.

As part of this collaboration, EXHIBITORLIVE 2025 exhibitors will have the opportunity to deploy the key features of Backtrack, including:

Instant Retroactive Audio History Capture: Records and saves the last 5-20 minutes of conversations on-demand.
Auto Deletes None-Important Conversations: Backtrack continuously runs in the background and will not save any retroactive conversations until told to explicitly to save for privacy's sake.
Locally stored: All audio history is stored locally, and securely on-device until a user decides to upload or share. Recordings are never live-streamed to the Internet.
AI-Powered Transcripts/Summaries: Provides near-instant summaries and transcriptions so people never have to take notes.
AI-Powered Scanning: Business cards & LinkedIn QR codes are able to be scanned and analyzed without any typing required.
CRM Integration: Seamlessly uploads information to your CRM, automating follow-up processes and manual data entry.

Hunter McKinley and Jordan Walker are the cofounders of Backtrack, an AI Booth Sales Assistant, where they have raised $10M in funding from investors like Salesforce, Boost VC, Telefonica, Arlan Hamilton, Anthony Pompliano, and more. The pair has been working together for a decade now on different startups, and both have a love for AI and Automation and are excited to bring that magic to the world of events at scale. They are also advisors to the City of Jacksonville for their technology needs and wants.

The $21 billion events industry faces a significant gap that presents a massive opportunity to create a new category of tech: Conversation Capture. Traditional lead capture apps often fail to deliver ROI, leading to inconsistent exhibitor experiences and dissatisfaction. Attendees frequently provide false information, struggle with user experience, and circumvent these apps by using LinkedIn or business cards.

Studies show that 90% of information is forgotten within a week, and only 22% of exhibitors follow up with leads. Backtrack changes the game by ensuring critical details are captured and seamlessly entered into CRMs with a single click. This enables automatic follow-ups and enhances overall event ROI. By reliably capturing conversations, filtering valuable interactions, and gathering contact info—including LinkedIn details — with a single click, Backtrack revolutionizes lead management.

Backtrack’s mission is to empower event professionals with tools that enhance efficiency and accuracy in information retention, maximizing ROI. Backtrack is a tool that runs privately and locally in the background, ready to capture and save past conversation on-demand. From there, snap a photo of a business card, scan a QR code on LinkedIn, or input an email address, and Backtrack will automate the entire process to create a link that provides an AI-generated summary and transcription of the conversation.

‍ Backtrack is available for download on the App Store for iOS and Mac platforms and on Google Play for Android.

For more information, visit usebacktrack.com.

About Backtrack
Backtrack is a leading event meeting recorder designed to capture the essence of every professional discussion, whether planned or impromptu. With advanced AI features and a commitment to revolutionizing productivity, we’ve empowered 50,000+ professionals to never miss a beat in their meetings. usebacktrack.com

Follow Backtrack's Hunter McKinley on LinkedIn and Instagram, and follow Jordan Walker on LinkedIn and Instagram.

About EXHIBITORLIVE
EXHIBITORLIVE is the most comprehensive educational event for trade show and event marketing professionals, featuring 100+ educational sessions and workshops. This event is attended by exhibit and event managers, and marketing and communications experts who are serious about improving their face-to-face marketing performance. The Exhibit Hall at EXHIBITORLIVE presents North America's largest exhibition of trade show and event products and services. For more information, go to www.ExhibitorLive.com.

About Exhibitor Group
The leader in trade show and corporate event marketing education, Exhibitor Group publishes EXHIBITOR magazine, an award-winning publication featuring best practices in trade show marketing. EXHIBITOR's learning events include: EXHIBITORLIVE, The Conference and Exhibition for Trade Show and Event Marketers; EXHIBITOR Education Week, the Professional Learning Conference for Exhibit and Corporate Event Marketers; and EXHIBITOR eTrak, professional online learning. Exhibitor Group is also the founder of CTSM (Certified Trade Show Marketer), the industry's only university-affiliated professional certification program. Learn more at www.ExhibitorOnline.com.

EXHIBITOR is a registered trademark, and EXHIBITORLIVE, EXHIBITOR Education Week, and EXHIBITOR eTrak, are trademarks of Exhibitor Media, LLC, in the USA and other countries. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.

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