Deckel & Moneypenny Awarded Exhibit Design Award for Innovative Multi-Brand Exhibition at KBIS 2024

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Awards
Deckel & Moneypenny Awarded Exhibit Design Award for Innovative Multi-Brand Exhibition at KBIS 2024

1/15/2025
LOUISVILLE, KY - House of Rohl, a leader in luxury kitchen and bath solutions, has been awarded the Bronze Award in the Island Exhibit category by EXHIBITOR Magazine for its remarkable presence at the 2024 Kitchen and Bath Industry Show (KBIS). The award-winning exhibit, which showcased seven distinct brands under the House of Rohl banner, was brought to life through a collaborative effort led by Deckel & Moneypenny.

The 3,000-square-foot exhibit (60-by-50 foot) masterfully balanced individual brand identities while maintaining a cohesive House of Rohl experience. The sophisticated design incorporated the company's signature ebony-and-gold color scheme and featured striking black-and-white imagery from their "Life Well Crafted" campaign, directed by renowned filmmaker Gia Coppola.

"The biggest challenge we faced was finding the balance between individuality and cohesiveness," explained Jenny Hsin-Yi Chang, lead exhibit designer. "We needed to represent the distinct ethos of each of the seven brands while presenting a unified 'House of Rohl' experience."

The award-winning design featured:

Architectural elements inspired by House of Rohl's double 'R' monogram
Curved corners and soft arches throughout the space
Integration of signature materials including Terrazzo stone and tambour
Individual vignettes for each brand, allowing for unique product debuts
Cohesive visual storytelling that connected back to the House of Rohl theme

The exhibit was created through a collaboration of industry leaders including Deckel & Moneypenny, Xander Noori Designs, Carolynleona, Studio Dearborn, Four Point Design Build Inc., and Jennifer Stoner Interiors. With a budget range of $1-1.9 million, the project represents a significant investment in brand presentation and customer experience.

This recognition from EXHIBITOR Magazine validates House of Rohl's commitment to excellence in both product innovation and brand presentation, setting a new standard for multi-brand exhibition design in the kitchen and bath industry.

EXHIBITOR Magazine's Exhibit Design Awards have been recognizing excellence in trade show exhibit design for over three decades. These prestigious awards celebrate outstanding achievements in exhibit design and promotion, highlighting the most innovative and effective trade show exhibits and experiences globally. The competition evaluates entries across multiple categories, including different booth sizes and types, from island exhibits to inline spaces, and judges submissions based on their visual appeal, functionality, brand messaging integration, and overall creative execution. Each year, an esteemed panel of design experts carefully reviews hundreds of submissions from around the world, making these awards one of the most sought-after recognitions in the exhibition industry. Winners represent the pinnacle of creativity, innovation, and effectiveness in trade show marketing, setting industry standards and inspiring future exhibit designs.

Learn more at www.deckelmoneypenny.com.

Contact:
questions@exhibitormagazine.com