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Associations/Press
Global Meetings Industry Day on April 11 Champions Value, Benefits of Business Events and Meetings
4/9/2024
WASHINGTON — Under the banner theme of “Meetings Matter,” Global Meetings Industry Day is April 11, a day dedicated to championing the undeniable professional, personal and economic benefits of business meetings, trade shows, conferences and conventions. “In-person meetings and events are essential to the success of businesses and individuals across every industry,” said U.S. Travel Association President and CEO Geoff Freeman. “Global Meetings Industry Day is an opportunity to highlight how this critical sector fuels local economies, business profits, individual growth and the professional relationships that advance common causes.” Impact of Meeting and Event-Related Travel In 2023, spending on meetings and event-related travel totaled $119 billion in the U.S.—directly supporting nearly 600,000 American jobs. Hosting events, conventions or trade shows stimulates a region’s economy through bookings at event and meeting facilities, stays in local hotels, dining in restaurants and shopping at local retail stores. Building and fostering relationships is a proven key for business success—and meeting face-to-face advances these connections and collaboration. According to a study by American Express Global Business Travel, 81% of survey respondents agree that in-person interactions foster greater levels of innovation for their business. Further, nearly 85% of study respondents say their organization realizes tangible business value from trips to meet with clients, customers or prospects in person. GMID 2024 Events and Activiations Approximately 50 businesses and organizations across the U.S. are planning to celebrate this year’s GMID, including:
Social media GMID content will be organized using the hashtags #MeetingsMatter and #GMID2024. Learn more about GMID at ustravel.org/events/global-meetings-industry-day. About U.S. Travel Association U.S. Travel Association is the national, non-profit organization representing the $1.3 trillion travel industry, an essential contributor to our nation's economy and success. U.S. Travel produces programs and insights and advocates for policies to increase travel to and within the United States. Visit ustravel.org for more information. Contact: questions@exhibitormagazine.com |
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