 |
|
|
||||||||||
|
trending
Sponsored Content
Swag is Out, Experiences are In: The New Era of Corporate Event Engagement 
EXHIBITOR News
David DuBois Announces Retirement as President of Exhibitor Group After Distinguished Career
Company News
Maritz Acquires Convention Data Services from Freeman
EXHIBITOR News
Valerie Kliskey, CTSM, Earns Diamond-level Certified Trade Show Marketer Credentials
Shows & Events
Marketplace Events Acquires 31 Shows from Master Promotions in Largest Acquisition to Date
New Products
GruvCard Introduces Interactive Trade Show Booth Sign System
Shows & Events
Mulpha Events Acquires Australia’s Leading Outdoor Adventure Trade Show
People
Javits Center CEO Alan Steel Announces Retirement
Sponsored Content
Ideas to Revolutionize Your Breakout Sessions
submit your news
 email newsletter
 |
New Products
ExhibitDay Launches Tools for Exhibitors to Track Event Objectives and Measure Return on Objective
7/9/2024
BETHESDA, MD - ExhibitDay.com, an award-winning trade show planning and event project management platform, is thrilled to announce the release of its new tools for tracking Event Objectives and measuring Return on Objective (ROO) for trade shows. The platform enables event managers to monitor Event Objectives, which are specific goals to be achieved by participating in events. These objectives are assigned a level of importance based on their significance to the event team. The importance of each objective carries a weight factor in calculating the overall Return on Objective for the event. Once the event is over, the success of each objective is rated on a scale from 0 to 10. A rating of 10 indicates that the objective was fully achieved, while a rating of 0 indicates that the objective was not achieved at all. The Event ROO Score ExhibitDay calculates a Return on Objective Score for each event -- a metric based on the weighted average of the event's objective achievement ratings. Each objective's achievement rating, combined with its weight factor, contributes to the overall event ROO Score. Field marketing teams can compare ROO Scores across all events and identify the ones worth attending again. To learn more about ExhibitDay's capabilities for measuring Return on Objectives, please visit https://www.exhibitday.com/Objectives-and-ROO. About ExhibitDay ExhibitDay is an award-winning trade show planning and project management platform for exhibitors, event managers, and trade show teams. Event teams use ExhibitDay to plan for trade shows and collaborate on field marketing projects. ExhibitDay.com Contact: questions@exhibitormagazine.com |
FIND IT - MARKETPLACE
|
|
||||||||||||||||||||||||||||
|
||||||||||||||||||||||||||||
|
TOPICS Measurement & Budgeting Planning & Execution Marketing & Promotion Events & Venues Personal & Career Exhibits & Experiences International Exhibiting Resources for Rookies Research & Resources |
MAGAZINE Subscribe Today! Renew Subscription Update Address Digital Downloads Newsletters Advertise |
FIND-IT Exhibit & Display Producers Products & Services Supplier to Supplier All Companies Compare Get Listed |
EXHIBITORLIVE Sessions Certification Exhibit Hall Exhibit at the Show Registration |
ETRAK Sessions Certification F.A.Q. Registration |
EDUCATION WEEK Overview Sessions Hotel Registration |
CERTIFICATION The Program Steps to Certification Faculty and Staff Enroll in CTSM Submit Quiz Answers My CTSM |
AWARDS Sizzle Awards Exhibit Design Awards Portable/Modular Awards Corporate Event Awards Centers of Excellence |
NEWS Associations/Press Awards Company News International New Products People Shows & Events Venues & Destinations EXHIBITOR News |
||||||||||||||||||||
|
||||||||||||||||||||||||||||
