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Associations/Press
SEMA Extends Multiyear Agreement with Piston Driven LLC for SEMA and PRI Shows
11/29/2023
NEWPORT BEACH, Calif. – The Specialty Automotive Market Association (SEMA), has extended its agreement with Piston Driven LLC, the Newport Beach, California firm that has created event and trade show branding for both the SEMA Show and Performance Racing Industry (PRI) Show for the past 12 years. According to Tom Gattuso, SEMA VP of Events, “Piston Driven has helped SEMA tap into the passion and lifestyle element of our industry in an authentic way. Each year they curate a new mix of wearables and collectibles customized to different segments of our audience that really resonate. They have allowed both SEMA and PRI to extend our brand beyond the days of the Shows and we are happy to announce that we have secured our partnership for many years to come.”  SEMA branded merchandise sold by Piston Driven at key locations throughout the SEMA Show. One of the largest trade shows in the country, the SEMA Show was held Oct. 31-Nov. 3, 2023 in Las Vegas, where more than 150,000 automotive aftermarket industry professionals gathered to build relationships, network, sell and market their products and services. The SEMA Show will return to Las Vegas on Nov. 5-8, 2024.  Piston Driven’s merchandise trailers are event branded, as shown at SEMA. The Performance Racing Industry (PRI) Show in Indianapolis will bring leading experts and professionals to Indianapolis Dec. 7-9, 2023, to share strategies and technical skills that help motorsports professionals build the foundation for success and improve on-track performance. About SEMA and the SEMA Show A love of cars, trucks and SUVs is the motivation behind the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show in 1967, it has become the leading trade show for manufacturers and buyers in the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance vehicle styling, functionality, comfort, convenience and safety. For more information, visit SEMA.org. About Performance Racing Industry (PRI) Since 1986, the motorsports industry looks to PRI as their trusted source for identifying industry trends, innovative products, business strategies, and more. The PRI community is made up racers, enthusiasts, builders, tracks, sanctioning bodies, and businesses who have a vested interest in promoting, protecting, and growing motorsports. PRI works to educate and advocate for the industry through a monthly business magazine and digital platforms, legislative action and legal support, and the world’s premier motorsports trade show, the PRI Show in Indianapolis, Indiana. For more information, visit PerformanceRacing.com. About Piston Driven LLC Piston Driven LLC is a one stop, turnkey merchandising solution that designs and creates corporate merchandise, in addition to delivering and selling it. With over 30+ trade and consumer events a year, Piston Driven is known for their quick turnaround, low minimums, uniformity in the presentation and the ability to seamlessly represent a client’s brand at the event. Piston Driven LLC currently provides merchandise for events and clients such as the World of Concrete trade show, BMW Motorcycle Association, The Mint 400 Off-Road Race, Overland Expo Series, Offshore Technology Conference, Fabtech Expo and many others. Contact: questions@exhibitormagazine.com |
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