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EXHIBITOR News
Exhibitor Group Launches New Logo for its Certified Trade Show Marketer (CTSM) Program
1/11/2023
ROCHESTER, MN. – Exhibitor Group, the award-winning leader in trade show and corporate event marketing education and publisher of EXHIBITOR magazine, is excited to introduce the new logo for its Certified Trade Show Marketer Program (CTSM) program. 
“This new logo design will serve to increase brand awareness and to emphasize that CTSM is the industry's only university-affiliated certification program,” said Stephanie Gibbs, CTSM Executive Director.
The CTSM program offers a comprehensive curriculum that covers every critical skill required to manage a successful trade show and event marketing program. The CTSM professional designation is awarded by EXHIBITOR in affiliation with Northern Illinois University Outreach. "We are excited about the launch of this new logo to better communicate CTSM's position in the industry as the pinnacle of trade show and event marketing education, as we work to modernize, digitize, and globalize the program," said Dee Silfies, Chief Learning Strategist for Exhibitor Group. The CTSM core curriculum includes 23 required sessions and 7.5 hours of elective sessions for a total 42 hours of classroom study. Topics include: Measurement & Analytics, Planning & Execution, Marketing & Sales, Management & Leadership, Global Exhibit Marketing, Exhibits, Experiences & Events, and Personal & Career. Upon completion of the coursework, candidates take a comprehensive exam and write an applied learning portfolio. Learn more at www.CTSM.com. CTSM graduates have the option of adding onto their core certification at four different levels of upgrades: Bronze, Silver, Gold and Diamond. More than 4,000 trade show and corporate event marketing professionals are currently enrolled in the CTSM program. About Exhibitor Group The leader in trade show and corporate event marketing education, Exhibitor Group publishes EXHIBITOR magazine, an award-winning publication featuring best practices in trade show marketing. EXHIBITOR's learning events include: EXHIBITORLIVE, The Conference and Exhibition for Trade Show and Corporate Event Marketing; EXHIBITORFastTrak accelerated learning conferences; and EXHIBITOR eTrak, professional online learning. Exhibitor Group is also the founder of CTSM (Certified Trade Show Marketer), the industry's only university-affiliated professional certification program. Learn more at www.ExhibitorOnline.com. EXHIBITOR is a registered trademark, and EXHIBITORLIVE, EXHIBITORFastTrak, and EXHIBITOR eTrak, are trademarks of Exhibitor Media, LLC, in the USA and other countries. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated. Contact: sgibbs@exhibitorgroup.com |
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