Panamá at IBTM America Announces Enhanced Incentive Plan for Meetings and Conventions

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International
Panamá at IBTM America Announces Enhanced Incentive Plan for Meetings and Conventions

8/24/2022
MEXICO CITY – PROMTUR Panamá, Panamá's international destination marketing organization (DMO), will be participating at IBTM Americas taking place this year on August 24 and 25 in Mexico City, to reinforce its strategy for promoting and attracting events through a unique incentive program which offers meeting and convention planners comprehensive service support to create authentic tourist experiences in the region.

“Our fully dedicated team takes great pride in offering industry meeting planners significant support, unmatched in the region, including everything from a wide variety of products and services to ease of transportation and opportunities to explore the wealth of our culture and biodiversity – all of which make any event in the country a unique and incomparable experience,” says Fernando Fondevila, General Director of PROMTUR Panamá.

Since the launch of its new incentive program, the country has attracted several international conventions and events such as FIEXPO, SAHIC, ATTA and AR Adventure and association’s congresses. Behind the quick lineup of meetings and exhibitions, there is a well thought strategy focused on offering both corporations and associations a comprehensive experience guaranteeing the success of their events while also making them aware of the attractions that differentiate Panamá as an authentic destination.

PROMTUR Panamá supports these events with services such as inspection visits, airport transfers, welcome receptions and much more. At the same time, it offers unique tourist experiences so that participants take full advantage of the natural and cultural attractions and beauties of the country, such as visits to the Biomuseo to learn about the surprising biodiversity, to the Plaza Mayor Museum to travel in the time to Colonial Panamá, and the Panamá Interoceanic Canal Museum to learn more about the exciting history of the route that connected the oceans since 108 years ago and those who worked tirelessly to build it. The most successful natural experiences include, among others, the connection with nature in the Emberá Querá indigenous community, visits to the jungle with expeditions to Lake Gatún, the walk through the Metropolitan Natural Park to enjoy the forest and its beautiful wildlife, as well as the zipline in Gamboa that offers unforgettable views. Signature experiences include the Panamá Canal in all its splendor and a tour of Panamá City, modern and ancient.

In addition to the extraordinary incentive plan, the country's promotion strategy – to bring the MICE sector to levels higher than those of the pre-pandemic – highlights the ease of connection for all North, Central and South America and the Caribbean, the expansion of its hotel offer with highly recognized brands, and the new tourism brand platform "Panama Lives For More" that invites all types of visitors, whether for business or pleasure, to make the most of the cultural benefits and unique tourism experiences that the country offers.

The new Panamá Convention Center further strengthens the country's offer as a strong player in the region for the MICE sector. Located on the Pacific Ocean at the entrance to the Panamá Canal, it has a 15,400m2 exhibition hall, 16 meeting rooms with 2,400m2, and capacity for up to 23,000 people throughout exhibition halls and meeting rooms. According to the Tocumen International Airport, Panamá is heading towards a quick and clear recovery with data that prevents a possible closure of the year 2022 with more than 13 million passengers, a figure very close to the 2019 record.

The Visit Panama IBTM booth will include 17 country representatives from the country’s public and private sectors providing in-depth information about Panama, along with daily activations showcasing the country’s colorful culture. For more information about the incentive plan, visit here. Associations and companies interested in requesting support can complete this form.

About Panamá Tourism Authority and PROMTUR Panamá
The Tourism Authority of Panamá (ATP) is the Panamanian Government entity that aims to strengthen tourism as a strategic economic sector of Panamá, through the Master Plan for Sustainable Tourism (PMTS) 2020-2025. Developing a sustainable model that generates an increase in employment nationwide, integrates communities, articulates the territories, and increases the industry’s competitiveness. 

Additionally, PROMTUR Panamá is the official destination marketing organization (DMO) whose primary purpose is to promote and market Panamá internationally. PROMTUR works closely with the ATP to further propel the country's international promotion as an authentic world-class tourist destination. 

Together, ATP and PROMTUR work to promote Panamá’s rich history, culture, natural beauty, and remote locations, which are experienced through the destination’s three heritage pillars–Cultural Heritage (multifaceted culture), Green Heritage (extraordinary biodiversity), and Blue Heritage (ocean wonders). For more information, please go to www.visitpanama.com.

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