 |
|
|
||||||||||
|
trending
Sponsored Content
Aluvision: Leaders in Creative Innovation for the Events Industry 
EXHIBITOR News
EXHIBITOR Magazine Honors Best Convention Centers with 2025 Centers of Excellence Awards
EXHIBITOR News
EXHIBITOR Magazine Announces Special Award Winners in its 2025 Centers of Excellence Awards
EXHIBITOR News
EXHIBITOR Magazine Announces Winners of its 27th Annual Sizzle Awards
Sponsored Content
Aluvision: Modular & Sustainable Systems for Exhibits & Events
Shows & Events
JAPAN BUILD 2024 Expands International Presence for its 9th Tokyo Edition
Shows & Events
New York Comic Con 2024 Attracts Over 200,000 Attendees
Associations/Press
IAEE Addresses Pending Shipping Strike’s Effect on Upcoming Events
Associations/Press
Global DMC Partners Releases 2024 Global Destination Index
submit your news
 email newsletter
 |
Company News, New Products
GES Launches Interactive Global Event Tracker
1/27/2021
GES is excited to announce an interactive Global Event Tracker covering key trade show cities and event attendance for the past 90 days. The tracking tool displays event information in an at-a-glance format where tradeshows and events are happening and is updated twice a month. Using a stop light analogy of red, yellow, and green, it shows occurring tradeshows and includes easy-to-read color-coded indicators based on attendee participation and mitigation requirements. The global pandemic has drastically affected the live events industry. Nonetheless, events continue to be an integral part of many industries to generate and conduct business. It is critical for companies and attendees to gather, network, learn and conduct commerce. Overall, the events industry contributed over $100 billion to the U.S. GDP last year. “Working with clients, we understood the need for closely tracking key activities and indicators to determine if a city is able to host a face-to-face event,” said Wendy Gibson, GES Global Chief Marketing Officer. “Being able to gain insight into what’s occurring at the ground level around the world in tradeshows is key for getting our industry back on its feet. We know it will take time. Some geographies will be able to return sooner than others, but we believe gaining insight on events happening around the world, along with participation and mitigation requirements, will help our industry accelerate the safe return to events.” As the global population strives to emerge from the pandemic through vaccinations and PPE, events are coming back. Marketers of all levels are trying their best to figure out what cities or regions are likely to hold an event for future planning purposes. GES realized the Global Interactive Event Tracker would be an invaluable tool, and as a global organization with teams in major tradeshow cities around the world, we were ideally suited to monitor and track what’s happening at the street level to gauge the likelihood of events occurring. Click here to learn more about this first of a kind interactive Global Event Tracker tool, including our GES Insight Blog. About GES GES, a Viad Corp (NYSE: VVI) company, is a global, full-service marketing and logistics partner for the exhibition and convention industry. We offer decades of experience with thousands of shows produced annually. Our best-in-class start to finish support, flawless execution, and suite of technology/exhibitor tools simplify and enable all aspects of planning and execution. Our services include official show services, strategy, creative/design, ON Services audio visual solutions, and onPeak event accommodations. GES partners with leading brands and shows, including Pfizer, Mary Kay, and CONEXPO-CON/AGG and IFPE. GES’ National Servicenter has been recognized with certification under the J.D. Power and Associates Certified Call Center Program℠ for the past 11 years. For the 10th year in a row, Ad Age has also named GES as one of the Nation’s Largest Experiential/Event Marketing Agency Networks. For more information visit www.ges.com. Contact: questions@exhibitormagazine.com |
FIND IT - MARKETPLACE
|
|
||||||||||||||||||||||||||||
|
||||||||||||||||||||||||||||
|
TOPICS Measurement & Budgeting Planning & Execution Marketing & Promotion Events & Venues Personal & Career Exhibits & Experiences International Exhibiting Resources for Rookies Research & Resources |
MAGAZINE Subscribe Today! Renew Subscription Update Address Digital Downloads Newsletters Advertise |
FIND IT Exhibit & Display Producers Products & Services All Companies Get Listed |
EXHIBITORLIVE Sessions Certification Exhibit Hall Exhibit at the Show Registration |
ETRAK Sessions Certification F.A.Q. Registration |
EDUCATION WEEK Overview Sessions Hotel Registration |
CERTIFICATION The Program Steps to Certification Faculty and Staff Enroll in CTSM Submit Quiz Answers My CTSM |
AWARDS Sizzle Awards Exhibit Design Awards Portable/Modular Awards Corporate Event Awards Centers of Excellence |
NEWS Associations/Press Awards Company News International New Products People Shows & Events Venues & Destinations EXHIBITOR News |
||||||||||||||||||||
|
||||||||||||||||||||||||||||
