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ExhibitTrader.com Unveils New 600 sq ft Exhibit at PACK EXPO 2019 for Smurfit Kappa North America
10/10/2019
EXHIBITTRADER.COM, Inc., a Dallas, TX based corporation and total exhibit solutions provider was selected for the design, fabrication and installation of an eco-friendly 15’ x 40’ custom in-line exhibit for its client Smurfit Kappa North America . In a joint collaboration with the Smurfit Kappa team, Bella, Nth Degree and other key partners; we created a captivating experiential sales environment which recently debuted at the PACK EXPO Show in Las Vegas on Sept. 23rd-25th. In the exhibit space, Smurfit Kappa showcased a full line of product and service offerings to customers through graphic presentation, AV and product display pedestals. They displayed a 14’ foot tall cardboard “Box Man” as a crowd stopper and provided areas for face to face reception with giveaways, snacks and tables for seating. As a part of the custom AV presentation, a Store Visualizer was featured which brings a new kind of realism to packaging prototypes as they are placed and simulated in real time within a 3D virtual store. This technology provides customers a realistic and real-time presentation of what packaging models will look like at the point of sale, on the shelf next to the competition using a complete product launch in 3D, including retail-ready packaging, displays and other branded items. 
Smurfit Kappa required ExhibitTrader.com to design and fabricate an eco-friendly exhibit to represent its long standing corporate commitment to “open the future” of our environmental responsibility. The exhibit featured a sprawling 14’H x 40’L back wall, highlighting a colorful and vibrant full height 20’ eco-friendly fabric SEG graphic, double sided cam locking wall panels covered in designer white eco laminates. The display was trimmed in long spans of recyclable aluminum covered with wood grain eco laminates, reception and multi stage AV monitor cabinetry and tables equipped with charging stations were covered with eco laminates and table bases of recyclable aluminum. Low voltage LED lighting was used throughout the entire exhibit for illumination of the large SEG graphic, a raised cutout logo, product pedestal down lighting at floor level and the internally highlighting a multi-tiered 14’ high blue chevron as part of the logo representation. “The team at Smurfit Kappa was a delight to work with on the project and all the effort put in by everyone involved was a big success. The exhibit received multiple compliments from client partners, industry peers and neighboring exhibitors” said; Lindsay Rogowicz, Sr. Account manager. “Smurfit Kappa North America operations include 13 corrugated operations and 1 folding carton plant both in the U.S. and Northern Mexico, a paper mill in Forney, TX, and several recycling facilities. SKNA is also a leading producer of honeycomb with 3 plants in Northern Mexico and also 4 packaging solutions plants. The operation also includes the regional Experience Center in Dallas and a sales office in Chicago. – Packaging World ExhibitTrader.com is a professional online exhibit company. Our total focus is providing our customers desktop access to creative marketing experiences, affordable trade show display solutions and superior customer service without the overhead. Our full complement of tradeshow exhibit offerings and services deliver our clients high impact presence with highly successful results. Discover a new way to shop online for new and rental exhibits, buy or sell an exhibit on our used booth marketplace or engage online with our creative team to design your next display or graphic message. From concept to creation to show site installation, we've got you. For information visit: www.exhibittrader.com Contact: lindseyraye@exhibittrader.com |
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