3D Exhibits Congratulates Client Tracy Collins for Prestigious All-Star Award-Win

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Awards
3D Exhibits Congratulates Client Tracy Collins for Prestigious All-Star Award-Win

1/17/2019
3D Exhibits, a full-service trade show exhibit design company, congratulates client Tracy Collins at Huber Engineered Woods for capturing one of just five EXHIBITOR magazine All-Star Awards conferred in 2018. The All-Star Award, which honors the individual accomplishments of exhibit and event managers, recognizes Collins’ three-pronged exhibit strategy that more than tripled the company’s year-over-year marketing qualified leads at the International Builders’ Show (IBS).

Tracy Collins

Collins and her team increased Huber’s qualified leads with a new, more experiential exhibit at IBS 2018. Designed and fabricated by 3D Exhibits, the new exhibit visually connected Huber’s two main brands and used seven different hands-on demonstrations to highlight specific products. Overhead signage and exhibit layout facilitated cross-selling between Huber’s well-known AdvanTech® flooring and its newer ZIP System® sheathing and tape. After capturing visitors’ attention with relatable pain point-focused messages, the exhibit demos put Huber’s products directly in attendees’ hands. Sign-ups for field trials and post-show follow up soared.

Collins also implemented a new custom lead gen system developed by 3D Exhibits that went beyond collecting standard contact information. Staff used iPads to qualify every booth visitor by capturing attendees’ product interests, promotional requests, and desire to opt-in for sales rep contact. The system automatically updated the data record in the event of subsequent booth visits, providing a complete picture of every visitor’s engagement without the need to de-dupe. This new lead gen system ensured specific and relevant post-show follow up with exhibit visitors.

To maximize the effectiveness of her new exhibit strategy, Collins engaged 3D Exhibits to provide staff training. Conducted the night before the show opened, the training oriented all staff members on how to run the demos, use the exhibit to cross-sell, and operate the new lead gen system.

This is the fourth time that Huber has been singled out for the success of its trade show program since it collaborated with 3D Exhibits to create a new exhibit for 2018. In 2018, Huber won one of five EXHIBITOR magazine Sizzle Awards for its Instagram program, as well as a Gold Hermes Award in the trade show exhibit category and an SMS Marketing Communications Award in the trade show marketing category.

About 3D Exhibits
Privately held 3D Exhibits is fiercely committed to our clients’ success. We design, fabricate and manage exhibits and events—plus deliver supporting data capture, interactive tools, marketing integration and analytics. Our focus on client service, attention to detail and total program management has propelled our firm to an annual sales volume of $85 million. For more information, visit www.3DExhibits.com.

Contact:
scoupland@3DExhibits.com