WEDNESDAY 8:00 AM - 9:30 AM
Track: Measurement & Analytics90 Minute Session
NEW!
W1023 Advanced Learning Session:
Discovering the Design Value of Discovery Tools
Discovery tools are frameworks which serve a two-pronged purpose. They help designers avoid missing basic elements to be addressed and help foster the discovery of otherwise neglected opportunities for fresh new thinking. In this session, three discovery tools will be shared to demonstrate the practical value of their use:
• Experience Design Landscapes for symbols, objects, activities, and systems
• Order-of-Magnitude Thinking on offerings, audience sizes, event frequency, and price points
• Transformation Focus concerning aspirations of customers and dimension of desired change
• Experience Design Landscapes for symbols, objects, activities, and systems
• Order-of-Magnitude Thinking on offerings, audience sizes, event frequency, and price points
• Transformation Focus concerning aspirations of customers and dimension of desired change
FACULTY:
Jim Gilmore, co-founder, Strategic Horizons LLP and co-author of "The Experience Economy", "Authenticity" and "Look"
Jim Gilmore, co-founder, Strategic Horizons LLP, is co-author of "The Experience Economy: Competing for Time, Attention, and Money," "Authenticity: What Consumers Really Want," and author of "Look: A Practical Guide for Improving Your Observational Skills." He teaches in the Design & Innovation Department of the Weatherhead School of Management at Case Western Reserve University.
Connect with Jim Gilmore:
Additional sessions presented by Jim Gilmore:
T6012 Experience Design -- Creating Compelling Exhibit and Event Themes
T6013 Experience Design -- What Makes Any Experience Truly Engaging?
M6057 Making Music: Lessons from Two Museum Experiences
Jim Gilmore, co-founder, Strategic Horizons LLP and co-author of "The Experience Economy", "Authenticity" and "Look"Jim Gilmore, co-founder, Strategic Horizons LLP, is co-author of "The Experience Economy: Competing for Time, Attention, and Money," "Authenticity: What Consumers Really Want," and author of "Look: A Practical Guide for Improving Your Observational Skills." He teaches in the Design & Innovation Department of the Weatherhead School of Management at Case Western Reserve University.
Connect with Jim Gilmore:
Additional sessions presented by Jim Gilmore:
T6012 Experience Design -- Creating Compelling Exhibit and Event Themes
T6013 Experience Design -- What Makes Any Experience Truly Engaging?
M6057 Making Music: Lessons from Two Museum Experiences
