TUESDAY 8:00 AM - 9:30 AM
Track: Exhibits, Experiences, Events90 Minute Session
T6012 Authors Executive Series & Advanced Learning Session:
Experience Design -- Creating Compelling Exhibit and Event Themes
Previously titled "Creating Innovative Exhibit and Event Experiences"
CTSM Candidates with 5 or more years of experience may
take this session in place of certain five-digit required sessions, with prior approval.
Poorly executed themes (like those in so-called "themed restaurants") have tarnished this experience design tool as a crucial technique for creating compelling experiences. Properly understood and executed, themes play a vital role as THE organizing principle for everything being orchestrated, ensuring engagement with customers and prospects. In this session, author Jim Gilmore will share:
• Methods for conceptualizing and employing compelling themes
• A simple checklist for managing environmental and behavioral cues
• A tool for designing for all five senses
• A framework for mixing in memorabilia (versus mere giveaway tchotchkes)
• Methods for conceptualizing and employing compelling themes
• A simple checklist for managing environmental and behavioral cues
• A tool for designing for all five senses
• A framework for mixing in memorabilia (versus mere giveaway tchotchkes)
CTSM Candidates with 5 or more years of experience may
take this session in place of certain five-digit required sessions, with prior approval.
FACULTY:
Jim Gilmore, co-founder, Strategic Horizons LLP and co-author of "The Experience Economy", "Authenticity" and "Look"
Jim Gilmore, co-founder, Strategic Horizons LLP, is co-author of "The Experience Economy: Competing for Time, Attention, and Money," "Authenticity: What Consumers Really Want," and author of "Look: A Practical Guide for Improving Your Observational Skills." He teaches in the Design & Innovation Department of the Weatherhead School of Management at Case Western Reserve University.
Connect with Jim Gilmore:
Additional sessions presented by Jim Gilmore:
T6013 Experience Design -- What Makes Any Experience Truly Engaging?
W1023 Discovering the Design Value of Discovery Tools
M6057 Making Music: Lessons from Two Museum Experiences
Jim Gilmore, co-founder, Strategic Horizons LLP and co-author of "The Experience Economy", "Authenticity" and "Look"Jim Gilmore, co-founder, Strategic Horizons LLP, is co-author of "The Experience Economy: Competing for Time, Attention, and Money," "Authenticity: What Consumers Really Want," and author of "Look: A Practical Guide for Improving Your Observational Skills." He teaches in the Design & Innovation Department of the Weatherhead School of Management at Case Western Reserve University.
Connect with Jim Gilmore:
Additional sessions presented by Jim Gilmore:
T6013 Experience Design -- What Makes Any Experience Truly Engaging?
W1023 Discovering the Design Value of Discovery Tools
M6057 Making Music: Lessons from Two Museum Experiences
