MONDAY 1:00 PM - 6:00 PM
Track: Exhibits, Experiences, Events5 Hour Field Trip
NEW!
M6057 Field Trip:
Making Music: Lessons from Two Museum Experiences
This session is limited to 25 attendees.
Explore both the massive Country Music Hall of Fame & Museum and the boutique-ish Johnny Cash Museum as Jim Gilmore, co-author of The Experience Economy, serves as your guide exploring two of Nashville's signature music-themed museums. Following the two-stop tour, participants will draw from their museum observations and work together to:
• Identify the challenges between bigger versus smaller (and vice versa) footprint experiences
• Develop a list of success factors common to good design, regardless of the amount of space
• Discuss how to make bigger spaces more intimate and smaller spaces more impressive
• Identify the challenges between bigger versus smaller (and vice versa) footprint experiences
• Develop a list of success factors common to good design, regardless of the amount of space
• Discuss how to make bigger spaces more intimate and smaller spaces more impressive
FACULTY:
Jim Gilmore, co-founder, Strategic Horizons LLP and co-author of "The Experience Economy", "Authenticity" and "Look"
Jim Gilmore, co-founder, Strategic Horizons LLP, is co-author of "The Experience Economy: Competing for Time, Attention, and Money," "Authenticity: What Consumers Really Want," and author of "Look: A Practical Guide for Improving Your Observational Skills." He teaches in the Design & Innovation Department of the Weatherhead School of Management at Case Western Reserve University.
Connect with Jim Gilmore:
Additional sessions presented by Jim Gilmore:
T6012 Experience Design -- Creating Compelling Exhibit and Event Themes
T6013 Experience Design -- What Makes Any Experience Truly Engaging?
W1023 Discovering the Design Value of Discovery Tools
Jim Gilmore, co-founder, Strategic Horizons LLP and co-author of "The Experience Economy", "Authenticity" and "Look"Jim Gilmore, co-founder, Strategic Horizons LLP, is co-author of "The Experience Economy: Competing for Time, Attention, and Money," "Authenticity: What Consumers Really Want," and author of "Look: A Practical Guide for Improving Your Observational Skills." He teaches in the Design & Innovation Department of the Weatherhead School of Management at Case Western Reserve University.
Connect with Jim Gilmore:
Additional sessions presented by Jim Gilmore:
T6012 Experience Design -- Creating Compelling Exhibit and Event Themes
T6013 Experience Design -- What Makes Any Experience Truly Engaging?
W1023 Discovering the Design Value of Discovery Tools
