TUESDAY 3:00 PM - 4:30 PM
Track: Exhibits, Experiences, Events90 Minute Session
T6013 Authors Executive Series & Advanced Learning Session:
Experience Design -- What Makes Any Experience Truly Engaging?
Previously titled "Creating Innovative Exhibit and Event Experiences"
CTSM Candidates with 5 or more years of experience may
take this session in place of certain five-digit required sessions, with prior approval.
No framework concerning the design of experiences has been as studied by both academics and used by practitioners throughout the world as Jim Gilmore's model of "Four Realms of Experience." In this session, Jim will demonstrate how the most engaging experiences create Entertainment, Educational, Escapist, and Esthetic value-and share:
• How this "4E" model can be used as both a diagnostic tool and a design framework
• Core questions to ask to prompt more robust thinking about experience elements
• A technique for focusing design on the quintessential essence of any particular experience
• How this "4E" model can be used as both a diagnostic tool and a design framework
• Core questions to ask to prompt more robust thinking about experience elements
• A technique for focusing design on the quintessential essence of any particular experience
CTSM Candidates with 5 or more years of experience may
take this session in place of certain five-digit required sessions, with prior approval.
FACULTY:
Jim Gilmore, co-founder, Strategic Horizons LLP and co-author of "The Experience Economy", "Authenticity" and "Look"
Jim Gilmore, co-founder, Strategic Horizons LLP, is co-author of "The Experience Economy: Competing for Time, Attention, and Money," "Authenticity: What Consumers Really Want," and author of "Look: A Practical Guide for Improving Your Observational Skills." He teaches in the Design & Innovation Department of the Weatherhead School of Management at Case Western Reserve University.
Connect with Jim Gilmore:
Additional sessions presented by Jim Gilmore:
T6012 Experience Design -- Creating Compelling Exhibit and Event Themes
W1023 Discovering the Design Value of Discovery Tools
M6057 Making Music: Lessons from Two Museum Experiences
Jim Gilmore, co-founder, Strategic Horizons LLP and co-author of "The Experience Economy", "Authenticity" and "Look"Jim Gilmore, co-founder, Strategic Horizons LLP, is co-author of "The Experience Economy: Competing for Time, Attention, and Money," "Authenticity: What Consumers Really Want," and author of "Look: A Practical Guide for Improving Your Observational Skills." He teaches in the Design & Innovation Department of the Weatherhead School of Management at Case Western Reserve University.
Connect with Jim Gilmore:
Additional sessions presented by Jim Gilmore:
T6012 Experience Design -- Creating Compelling Exhibit and Event Themes
W1023 Discovering the Design Value of Discovery Tools
M6057 Making Music: Lessons from Two Museum Experiences
