TUESDAY 3:00 PM - 4:30 PM
Track: Exhibits, Experiences, Events90 Minute Session
NEW!
T6074
Bringing the Outside In: Design Ideas and Data Facts to Stand Out in a Sea of Sameness
Regardless of size and budget, learn how your booth and events can be designed to attract and engage attendees using inexpensive inspirational ideas from our outside world. Retailers in downtown business districts to the suburbs, and everywhere in between are all trying to attract buyers and influencers, and exhibitors face the same challenge on the trade show or event floor.
• Learn the simple elements that impact the senses, such as color, lighting, nature, and other sensory elements through a behind-the-scenes look at a recent trade show
• Meet the high expectations of business audiences who crave unique experiences that are personal, memorable and fun with cost-effective, cool ideas to elevate your event, trade show or pop-up to buzzy levels
• Prove the effectiveness and success of your event through key data metrics we'll share
• Experience some of our ideas via real-world examples and live experiences as you learn to stand out boldly and simply in a Sea of Sameness
• Learn the simple elements that impact the senses, such as color, lighting, nature, and other sensory elements through a behind-the-scenes look at a recent trade show
• Meet the high expectations of business audiences who crave unique experiences that are personal, memorable and fun with cost-effective, cool ideas to elevate your event, trade show or pop-up to buzzy levels
• Prove the effectiveness and success of your event through key data metrics we'll share
• Experience some of our ideas via real-world examples and live experiences as you learn to stand out boldly and simply in a Sea of Sameness
CTSM Candidates with 5 or more years of experience may
take this session in place of certain five-digit required sessions, with prior approval.
FACULTY:
Victor Torregroza, events and experiences program manager, Intel Corporation
Victor Torregroza is Experiences & Events program manager at Intel Corp. He delivers events as memorable moments of purpose and visual story that resonate in person and on screen. His mantra "we eat with our eyes" carries more weight as attendees reenter the world craving more meaningful engagements. A recipient of multiple industry awards, Torregroza believes in delivering lush, memorable moments that support the business and reach people on a sincerely heartfelt level.
Connect with Victor Torregroza:
Additional sessions presented by Victor Torregroza:
M6075 Best Practices: Build a Cool 10' x 10' or Pop-Up Experience for the New Era of Events
S6070 Stretching Your Event Dollars to Do More with Less and Make a Purposeful Impact
Joe Federbush, president/chief strategist, EVOLIO Marketing
How do you manage it if you don't measure it? President and Chief Strategist of EVOLIO Marketing, Joe works with major brands like Intel, Lenovo, and Novo Nordisk, developing actionable KPIs, conducting surveys, and analyzing/reporting results for exhibit and event success. Joe delivers actionable insights that help companies optimally execute their exhibits and event programs to deliver greater return on experiences (ROX), emotion (ROE), and investment (ROI). Learn more at www.evoliomarketing.com.
Connect with Joe Federbush:
Additional sessions presented by Joe Federbush:
M1008R How To Measure the Value of Trade Show Participation - Part I: Basic Concepts
M1009R How to Measure the Value of Trade Show Participation - Part II: Practical Application
S1025 Evaluating Trade Show ROI - Strategies and Tactics
S6070 Stretching Your Event Dollars to Do More with Less and Make a Purposeful Impact
Victor Torregroza, events and experiences program manager, Intel CorporationVictor Torregroza is Experiences & Events program manager at Intel Corp. He delivers events as memorable moments of purpose and visual story that resonate in person and on screen. His mantra "we eat with our eyes" carries more weight as attendees reenter the world craving more meaningful engagements. A recipient of multiple industry awards, Torregroza believes in delivering lush, memorable moments that support the business and reach people on a sincerely heartfelt level.
Connect with Victor Torregroza:
Additional sessions presented by Victor Torregroza:
M6075 Best Practices: Build a Cool 10' x 10' or Pop-Up Experience for the New Era of Events
S6070 Stretching Your Event Dollars to Do More with Less and Make a Purposeful Impact
Joe Federbush, president/chief strategist, EVOLIO MarketingHow do you manage it if you don't measure it? President and Chief Strategist of EVOLIO Marketing, Joe works with major brands like Intel, Lenovo, and Novo Nordisk, developing actionable KPIs, conducting surveys, and analyzing/reporting results for exhibit and event success. Joe delivers actionable insights that help companies optimally execute their exhibits and event programs to deliver greater return on experiences (ROX), emotion (ROE), and investment (ROI). Learn more at www.evoliomarketing.com.
Connect with Joe Federbush:
Additional sessions presented by Joe Federbush:
M1008R How To Measure the Value of Trade Show Participation - Part I: Basic Concepts
M1009R How to Measure the Value of Trade Show Participation - Part II: Practical Application
S1025 Evaluating Trade Show ROI - Strategies and Tactics
S6070 Stretching Your Event Dollars to Do More with Less and Make a Purposeful Impact
