SUNDAY 1:00 PM - 4:30 PM
Track: Exhibits, Experiences, EventsNEW!
S6070 Half-Day Workshop:
Stretching Your Event Dollars to Do More with Less and Make a Purposeful Impact
Today, event managers face the challenge of delivering impactful events on smaller budgets. In this class, we'll highlight the areas where you can save money and where you should make investments to deliver impactful and memorable experiences with great results. We'll take you behind the scenes of one of the world's top events and share how we crafted Champagne experiences on a beer budget. People are more selective about the business travel choices they make. When they arrive, they expect personal experiences that solve their business issues in meaningful ways. Learn the secrets to craft VIP experiences. We'll share:
• The best ways to measure your events and report actionable data to your management
• The blueprint to crafting cost-effective events that have big impact
Celebrate the learnings during a complimentary reception featuring Nashville's libations, tasty bites, and a few surprises!
• The best ways to measure your events and report actionable data to your management
• The blueprint to crafting cost-effective events that have big impact
Celebrate the learnings during a complimentary reception featuring Nashville's libations, tasty bites, and a few surprises!
FACULTY:
Victor Torregroza, events and experiences program manager, Intel Corporation
Victor Torregroza is Experiences & Events program manager at Intel Corp. He delivers events as memorable moments of purpose and visual story that resonate in person and on screen. His mantra "we eat with our eyes" carries more weight as attendees reenter the world craving more meaningful engagements. A recipient of multiple industry awards, Torregroza believes in delivering lush, memorable moments that support the business and reach people on a sincerely heartfelt level.
Connect with Victor Torregroza:
Additional sessions presented by Victor Torregroza:
T6074 Bringing the Outside In: Design Ideas and Data Facts to Stand Out in a Sea of Sameness
M6075 Best Practices: Build a Cool 10' x 10' or Pop-Up Experience for the New Era of Events
Joe Federbush, president/chief strategist, EVOLIO Marketing
How do you manage it if you don't measure it? President and Chief Strategist of EVOLIO Marketing, Joe works with major brands like Intel, Lenovo, and Novo Nordisk, developing actionable KPIs, conducting surveys, and analyzing/reporting results for exhibit and event success. Joe delivers actionable insights that help companies optimally execute their exhibits and event programs to deliver greater return on experiences (ROX), emotion (ROE), and investment (ROI). Learn more at www.evoliomarketing.com.
Connect with Joe Federbush:
Additional sessions presented by Joe Federbush:
M1008R How To Measure the Value of Trade Show Participation - Part I: Basic Concepts
M1009R How to Measure the Value of Trade Show Participation - Part II: Practical Application
S1025 Evaluating Trade Show ROI - Strategies and Tactics
T6074 Bringing the Outside In: Design Ideas and Data Facts to Stand Out in a Sea of Sameness
Paul Billings, vice president/CMO, Per4mance Marketing
Paul Billings comes to you with over 17 years in training, coaching and engagement strategy. He is the co-founder and Vice President of Per4mance Marketing LLC which is a global experiential event marketing agency specializing in performance training, coaching and strategic engagement staffing. Paul leads teams focusing on delivering and training highly skilled individuals that execute engaging product demonstration, technical presentations, and audience engagement that are results oriented and focus on achieving better program outcomes.
Victor Torregroza, events and experiences program manager, Intel CorporationVictor Torregroza is Experiences & Events program manager at Intel Corp. He delivers events as memorable moments of purpose and visual story that resonate in person and on screen. His mantra "we eat with our eyes" carries more weight as attendees reenter the world craving more meaningful engagements. A recipient of multiple industry awards, Torregroza believes in delivering lush, memorable moments that support the business and reach people on a sincerely heartfelt level.
Connect with Victor Torregroza:
Additional sessions presented by Victor Torregroza:
T6074 Bringing the Outside In: Design Ideas and Data Facts to Stand Out in a Sea of Sameness
M6075 Best Practices: Build a Cool 10' x 10' or Pop-Up Experience for the New Era of Events
Joe Federbush, president/chief strategist, EVOLIO MarketingHow do you manage it if you don't measure it? President and Chief Strategist of EVOLIO Marketing, Joe works with major brands like Intel, Lenovo, and Novo Nordisk, developing actionable KPIs, conducting surveys, and analyzing/reporting results for exhibit and event success. Joe delivers actionable insights that help companies optimally execute their exhibits and event programs to deliver greater return on experiences (ROX), emotion (ROE), and investment (ROI). Learn more at www.evoliomarketing.com.
Connect with Joe Federbush:
Additional sessions presented by Joe Federbush:
M1008R How To Measure the Value of Trade Show Participation - Part I: Basic Concepts
M1009R How to Measure the Value of Trade Show Participation - Part II: Practical Application
S1025 Evaluating Trade Show ROI - Strategies and Tactics
T6074 Bringing the Outside In: Design Ideas and Data Facts to Stand Out in a Sea of Sameness
Paul Billings, vice president/CMO, Per4mance MarketingPaul Billings comes to you with over 17 years in training, coaching and engagement strategy. He is the co-founder and Vice President of Per4mance Marketing LLC which is a global experiential event marketing agency specializing in performance training, coaching and strategic engagement staffing. Paul leads teams focusing on delivering and training highly skilled individuals that execute engaging product demonstration, technical presentations, and audience engagement that are results oriented and focus on achieving better program outcomes.
