SUNDAY 8:30 AM - 12:00 PM
Track: Measurement & Analytics90 Minute Session
NEW!
S1025 Half-Day Certificate Program:
Evaluating Trade Show ROI - Strategies and Tactics
Prerequisite: Basic knowledge of marketing principles and trade shows
In just four hours, participants will gain comprehensive expertise in trade show analytics, understanding the significance of trade show evaluation and mastering tools, and strategies to measure success. A passing grade on the certification exam will result in you receiving a Certificate as a Trade Show Evaluation Specialist, demonstrating proficiency in exhibit strategy, measurement and optimization. The course also offers a rich array of additional resources and tools for continuous learning and implementing what was learned. Prior basic knowledge of marketing and trade shows is recommended. Key learnings include:
• Introduction to trade show analytics and KPIs
• Effective lead collection and analysis techniques
• Crafting, deploying, and analyzing feedback surveys
• Implementing mystery shopping and booth observations for direct insights
• Utilizing the latest behavioral tracking technologies to understand attendee engagement
• Creating detailed, actionable reports based on findings
• Introduction to trade show analytics and KPIs
• Effective lead collection and analysis techniques
• Crafting, deploying, and analyzing feedback surveys
• Implementing mystery shopping and booth observations for direct insights
• Utilizing the latest behavioral tracking technologies to understand attendee engagement
• Creating detailed, actionable reports based on findings
FACULTY:
Joe Federbush, president/chief strategist, EVOLIO Marketing
How do you manage it if you don't measure it? President and Chief Strategist of EVOLIO Marketing, Joe works with major brands like Intel, Lenovo, and Novo Nordisk, developing actionable KPIs, conducting surveys, and analyzing/reporting results for exhibit and event success. Joe delivers actionable insights that help companies optimally execute their exhibits and event programs to deliver greater return on experiences (ROX), emotion (ROE), and investment (ROI). Learn more at www.evoliomarketing.com.
Connect with Joe Federbush:
Additional sessions presented by Joe Federbush:
M1008R How To Measure the Value of Trade Show Participation - Part I: Basic Concepts
M1009R How to Measure the Value of Trade Show Participation - Part II: Practical Application
T6074 Bringing the Outside In: Design Ideas and Data Facts to Stand Out in a Sea of Sameness
S6070 Stretching Your Event Dollars to Do More with Less and Make a Purposeful Impact
Joe Federbush, president/chief strategist, EVOLIO MarketingHow do you manage it if you don't measure it? President and Chief Strategist of EVOLIO Marketing, Joe works with major brands like Intel, Lenovo, and Novo Nordisk, developing actionable KPIs, conducting surveys, and analyzing/reporting results for exhibit and event success. Joe delivers actionable insights that help companies optimally execute their exhibits and event programs to deliver greater return on experiences (ROX), emotion (ROE), and investment (ROI). Learn more at www.evoliomarketing.com.
Connect with Joe Federbush:
Additional sessions presented by Joe Federbush:
M1008R How To Measure the Value of Trade Show Participation - Part I: Basic Concepts
M1009R How to Measure the Value of Trade Show Participation - Part II: Practical Application
T6074 Bringing the Outside In: Design Ideas and Data Facts to Stand Out in a Sea of Sameness
S6070 Stretching Your Event Dollars to Do More with Less and Make a Purposeful Impact
