MONDAY 1:00 PM - 2:30 PM
Track: Measurement & Analytics90 Minute Session
CTSM
M1008R
How To Measure the Value of Trade Show Participation - Part I: Basic Concepts
Learn the building blocks for measuring and growing the value of your trade show marketing program. Topics include:
• How to ensure that your event investments pay off
• Identifying the four sources of value from event marketing
• Estimating value for each component of event payback
• Establishing a payback ratio as an index of trade show value
• Basic organizing and presentation of results to management
Session includes examples, case studies and worksheets to help you apply this knowledge. You will also receive a take-home project that will help you focus on your program's strengths, weaknesses, and likely opportunities to improve your return on investment.
• How to ensure that your event investments pay off
• Identifying the four sources of value from event marketing
• Estimating value for each component of event payback
• Establishing a payback ratio as an index of trade show value
• Basic organizing and presentation of results to management
Session includes examples, case studies and worksheets to help you apply this knowledge. You will also receive a take-home project that will help you focus on your program's strengths, weaknesses, and likely opportunities to improve your return on investment.
FACULTY:
Joe Federbush, president/chief strategist, EVOLIO Marketing
How do you manage it if you don't measure it? President and Chief Strategist of EVOLIO Marketing, Joe works with major brands like Intel, Lenovo, and Novo Nordisk, developing actionable KPIs, conducting surveys, and analyzing/reporting results for exhibit and event success. Joe delivers actionable insights that help companies optimally execute their exhibits and event programs to deliver greater return on experiences (ROX), emotion (ROE), and investment (ROI). Learn more at www.evoliomarketing.com.
Connect with Joe Federbush:
Additional sessions presented by Joe Federbush:
M1009R How to Measure the Value of Trade Show Participation - Part II: Practical Application
S1025 Evaluating Trade Show ROI - Strategies and Tactics
T6074 Bringing the Outside In: Design Ideas and Data Facts to Stand Out in a Sea of Sameness
S6070 Stretching Your Event Dollars to Do More with Less and Make a Purposeful Impact
Joe Federbush, president/chief strategist, EVOLIO MarketingHow do you manage it if you don't measure it? President and Chief Strategist of EVOLIO Marketing, Joe works with major brands like Intel, Lenovo, and Novo Nordisk, developing actionable KPIs, conducting surveys, and analyzing/reporting results for exhibit and event success. Joe delivers actionable insights that help companies optimally execute their exhibits and event programs to deliver greater return on experiences (ROX), emotion (ROE), and investment (ROI). Learn more at www.evoliomarketing.com.
Connect with Joe Federbush:
Additional sessions presented by Joe Federbush:
M1009R How to Measure the Value of Trade Show Participation - Part II: Practical Application
S1025 Evaluating Trade Show ROI - Strategies and Tactics
T6074 Bringing the Outside In: Design Ideas and Data Facts to Stand Out in a Sea of Sameness
S6070 Stretching Your Event Dollars to Do More with Less and Make a Purposeful Impact
