SUNDAY 8:30 AM - 12:00 PM
Track: Planning & ExecutionS2069 Half-Day Workshop:
Beyond the Booth: Creating Bold Physical+Digital Event Activations
Today's industry event sponsorships need to go "beyond the booth" with activation-oriented experiences that immerse participants who may be joining live or online. In this fun and VERY hands-on workshop you will get experience:
• Developing crystal clear, measurable objectives
• Building inspiring briefs that lead to big ideas
• Brainstorming bold approaches (regardless of budget)
• Translating experiences for physical and digital audiences
• Effectively presenting ideas to win over stakeholders
• Measuring impact to drive future creativity
• Developing crystal clear, measurable objectives
• Building inspiring briefs that lead to big ideas
• Brainstorming bold approaches (regardless of budget)
• Translating experiences for physical and digital audiences
• Effectively presenting ideas to win over stakeholders
• Measuring impact to drive future creativity
CTSM Candidates with 5 or more years of experience may
take this session in place of certain five-digit required sessions, with prior approval.
FACULTY:
Dax Callner, strategy director, Smyle
Dax Callner is a marketing strategist with 25 years experience developing programs for some of the world's leading brands, including P&G, American Express, Meta, Salesforce, Amazon, Roche, Google, Intel, Microsoft, Dell, National Grid, ABB and many others. Dax founded the non-profit Experiential Marketing Measurement Coalition (EMMC) in 2017 and currently serves as its Board President. He is also a songwriter, producer and performing musician.
Connect with Dax Callner:
Additional sessions presented by Dax Callner:
M3021 Build an Event Mission Statement that Inspires
M6068 The DEI Imperative: Create Events and Experiences That are Diverse, Equitable, and Inclusive
M1024 Measuring Event Diversity, Equity and Inclusion
Dax Callner, strategy director, SmyleDax Callner is a marketing strategist with 25 years experience developing programs for some of the world's leading brands, including P&G, American Express, Meta, Salesforce, Amazon, Roche, Google, Intel, Microsoft, Dell, National Grid, ABB and many others. Dax founded the non-profit Experiential Marketing Measurement Coalition (EMMC) in 2017 and currently serves as its Board President. He is also a songwriter, producer and performing musician.
Connect with Dax Callner:
Additional sessions presented by Dax Callner:
M3021 Build an Event Mission Statement that Inspires
M6068 The DEI Imperative: Create Events and Experiences That are Diverse, Equitable, and Inclusive
M1024 Measuring Event Diversity, Equity and Inclusion
