MONDAY 8:00 AM - 8:45 AM
A well-crafted event mission statement aligns teams against an inspiring goal for your event, and informs external messaging that will drive attendance. This highly interactive session will feature a number of hands-on exercises to:
• Define the "space" your event lives in
• Get clear on the "why" your event exists, and for whom
• Identify the truly unique reasons that your audience should attend
The result: a single, clear and inspiring statement that can become your north-star for all event planning.
PS - this process also works for exhibit stand planning!
Come with your pencil sharpened and an event or exhibit you'd like to focus on (if you don't have one in mind, we'll have a mock one ready to use for the exercise).
• Define the "space" your event lives in
• Get clear on the "why" your event exists, and for whom
• Identify the truly unique reasons that your audience should attend
The result: a single, clear and inspiring statement that can become your north-star for all event planning.
PS - this process also works for exhibit stand planning!
Come with your pencil sharpened and an event or exhibit you'd like to focus on (if you don't have one in mind, we'll have a mock one ready to use for the exercise).
CTSM Candidates with 5 or more years of experience may
take this session in place of certain five-digit required sessions, with prior approval.
FACULTY:
Dax Callner, strategy director, Smyle
Dax Callner is a marketing strategist with 25 years experience developing programs for some of the world's leading brands, including P&G, American Express, Meta, Salesforce, Amazon, Roche, Google, Intel, Microsoft, Dell, National Grid, ABB and many others. Dax founded the non-profit Experiential Marketing Measurement Coalition (EMMC) in 2017 and currently serves as its Board President. He is also a songwriter, producer and performing musician.
Connect with Dax Callner:
Additional sessions presented by Dax Callner:
S2069 Beyond the Booth: Creating Bold Physical+Digital Event Activations
M6068 The DEI Imperative: Create Events and Experiences That are Diverse, Equitable, and Inclusive
M1024 Measuring Event Diversity, Equity and Inclusion
Dax Callner, strategy director, SmyleDax Callner is a marketing strategist with 25 years experience developing programs for some of the world's leading brands, including P&G, American Express, Meta, Salesforce, Amazon, Roche, Google, Intel, Microsoft, Dell, National Grid, ABB and many others. Dax founded the non-profit Experiential Marketing Measurement Coalition (EMMC) in 2017 and currently serves as its Board President. He is also a songwriter, producer and performing musician.
Connect with Dax Callner:
Additional sessions presented by Dax Callner:
S2069 Beyond the Booth: Creating Bold Physical+Digital Event Activations
M6068 The DEI Imperative: Create Events and Experiences That are Diverse, Equitable, and Inclusive
M1024 Measuring Event Diversity, Equity and Inclusion
