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The Professional Learning Conference for
Exhibit and Corporate Event Marketers
July 15 - 19, 2024 | Fontainebleau Las Vegas
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Tue. July 16 8:30 AM - 10:00 AM
CTSM Required
6020R: The @show Experience: Understand the Essentials of Exhibit Design
This session will explain the fundamentals of exhibit design and how they apply to your current and future programs. Whether you manage a large global program or a series of small linear exhibits, this interactive session will increase your confidence and improve your understanding of how to design exhibits and @show experiences.
Learning Objectives:
• Analyze the origin and essentials of exhibit design to grasp the foundational concepts.
• Examine the link between form and function in exhibit design to appreciate their interdependence.
• Review lighting terms and techniques, and explore why lighting can be the biggest impact factor in your exhibit.
Learning Objectives:
• Analyze the origin and essentials of exhibit design to grasp the foundational concepts.
• Examine the link between form and function in exhibit design to appreciate their interdependence.
• Review lighting terms and techniques, and explore why lighting can be the biggest impact factor in your exhibit.
Errol Ahearn, account director, Spiro, Part of the GES Collective.
Errol has over 25 years of experience in Exhibit and Event Marketing. He's one of the top award-winning creative leaders in our industry. He's also an industry thought leader and speaker at EXHIBITORLIVE, PCMA, EDPA, HCEAConnect and many other events. He leads multi-disciplinary teams to support global clients in the areas of Healthcare, Aerospace, and Technology. Errol has traveled extensively around the globe supporting clients and discovering the latest exhibition strategies for many years.
