Evaluating Trade Show ROI - Strategies and Tactics
Thursday, July 18, 1:00 PM - 4:30 PM

In just three hours, participants will gain comprehensive expertise in trade show analytics, understanding the significance of trade show evaluation and mastering tools, using AI to assist in analyzing data, and strategies to measure success. A passing grade on the certification exam will result in you receiving a Certificate as a Trade Show Evaluation Specialist, demonstrating proficiency in exhibit strategy, measurement and portfolio optimization. The course also offers a rich array of additional resources and tools for continuous learning and implementing what was learned. Prior basic knowledge of marketing and trade shows is recommended.

Learning Objectives:

• Explain the fundamentals of trade show analytics and key performance indicators (KPIs).
• Utilize effective lead collection, data collection methodologies, and data analysis techniques.
• Craft, deploy, analyze, and report surveys for quantitative and qualitative insights.
• Implement mystery shopping/observations and focus groups/in-depth interviews for qualitative insights.
• Utilize the latest tracking technologies to understand visitor behavior and personas.
• Create detailed, actionable reports based on qualitative and quantitative research findings.
  

This workshop will feature two 90-minute sessions with a 30-minute break between them.