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The Professional Learning Conference for
Exhibit and Corporate Event Marketers
July 15 - 19, 2024 | Fontainebleau Las Vegas
<< BACK
Mon. July 15 10:30 AM - 12:00 PM
CTSM Required
6008R: From Marketing to Measurement: 10 Steps to a Great Corporate Event
Every project requires a strong foundation, and you can take your event to the next level with these 10 simple tactics. From building an event brand to measuring success, we'll review tools that allow newer corporate event planners to hit the ground running. This session is for corporate event managers with less experience and trade show managers who have been tasked with producing a corporate event. We'll examine how to:
• Build and integrate a strong event-specific brand
• Develop content that matters to your audience
• Hold delegates accountable for their contributions
• Determine what went right and report it
• Build and integrate a strong event-specific brand
• Develop content that matters to your audience
• Hold delegates accountable for their contributions
• Determine what went right and report it
Kimberly Kee, Director, Event Marketing, RealPage
Kimberly is a high-energy marketing professional with decades of leadership experience over a full spectrum of event and trade show programs. She enjoys creating experiences that inspire, delight, and educate audiences. Kimberly has managed programs for MCI, Hughes, Boeing, Arrow, and TeamViewer, and is currently the Director, Event Marketing for RealPage. Kimberly enjoys sharing knowledge through storytelling and real-life experiences and is known to geek-out over a well-crafted spreadsheet.
