Wed. July 17 10:30 AM - 12:00 PM
Take a fun and fast trip around the world as we explore seven fascinating, major world destinations! The goal of this session is to equip you with a basic working knowledge of each of these global locations: Abu Dhabi, Tokyo, São Paulo, Mexico City, Düsseldorf, Shanghai, and Hong Kong. You will develop insights, gain a greater appreciation for, and have more confidence in handling shows in these cities.
Learning Objectives:
• Analyze the complexities and nuances of the exhibition industry.
• Discuss the impact of people and culture on the exhibition industry.
• Evaluate the specifics of different venues and their influence on exhibitions.
• Assess the effects of geography and climate on exhibition planning and execution.
• Examine the political and business landscape and its implications for the exhibition industry.
• Explore the mindset and philosophy that drive successful exhibition practices.
• Identify and address common challenges faced in the exhibition industry.