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The Professional Learning Conference for
Exhibit and Corporate Event Marketers
July 15 - 19, 2024  |  Fontainebleau Las Vegas
<< BACK
Tue. July 16    10:30 AM - 12:00 PM
New Session
Half-Day Workshop
4100-B: The Art of Mastering Conflict - Communication Tactics to Navigate Challenging Situations
This workshop will feature two 90-minute sessions with a 30-minute break between them. Register for both A and B.

This session will provide you with practical tactics designed to equip you with the skills to manage and respond to conflict effectively during not-so-fun interactions. Participants will understand how biases, perceptions, culture and engagement styles influence conflict dynamics that can hinder communication. This hands-on session will provide attendees with the knowledge and practice to identify common triggers, apply preventive strategies, and utilize expert communication tactics to manage conflict effectively. Join us to transform how you perceive, engage, and manage conflict, turning challenging interactions into opportunities for growth and connection.
Learning Objectives:
 •  Explore how personal biases, perceptions, and cultural differences influence conflicts and learn strategies to mitigate their effects during conversations.
 •  Recognize common triggers that can escalate conflicts and understand the dynamics that lead to these triggers, aiming to develop preventive strategies.
 •  Acquire communication skills tailored to managing and resolving conflicts across different mediums, including face-to-face, online, and written communication.
 •  Apply responsive communication tactics that can help de-escalate conflicts, promote understanding, and facilitate productive outcomes. During the session, participants will practice these tactics through role-playing exercises.
Sherron Washington, M.A., CEO and Strategic Marketing Strategist, The P3 Solution Sherron Washington, M.A. is a marketing and communication (marcom) professor, speaker and author who has imparted her wisdom and expertise for over two decades. She has an uncanny ability to develop simple, innovative and results-driven marketing and communication. She is the founder and CEO of The P3 Solution, a full-service marketing and communications firm located in the Washington, DC Area, that specializes in providing simplistic marcom consulting and training.

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