Join our discussion as we delve into the fundamental concepts of generative AI and its transformative impact on the event marketing landscape. Gain insights into successful implementations of generative AI tools in event production and learn strategies to seamlessly integrate AI into your day-to-day event marketing operations to elevate your event experiences. Explore the potential benefits and challenges of collaborating with agencies on AI initiatives, empowering you to make informed decisions and drive innovation in your marketing endeavors. Don't miss out on this opportunity to stay ahead of the curve in the dynamic world of event marketing with generative AI.
Learning Objectives:
 •  Identify the basic concepts of generative AI and recognize its implications for the event marketing industry.
 •  Relate to how generative AI could be utilized to enhance marketing workflows and improve attendee engagement at events.
 •  Examine through case studies how AI tools have been successfully implemented in real-world event production scenarios.
 •  Formulate strategies for piloting the use of AI tools into day to day event marketing workflows and at events.
 •  Comprehend the potential benefits, challenges and considerations when collaborating with agencies on AI initiatives.