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The Professional Learning Conference for
Exhibit and Corporate Event Marketers
July 15 - 19, 2024 | Fontainebleau Las Vegas
<< BACK
Wed. July 17 1:00 PM - 2:30 PM
CTSM Required
3048R: Sales and Marketing Alignment: How to Get - and Stay - on the Same Page
It's no secret that alignment between sales and marketing is critical to optimizing business results. And that alignment is even more important and more challenging when operating in a disconnected, remote environment. Join us to discuss six strategies you can use to get sales and marketing on the same page.
Learning Objectives:
• Recognize when sales and marketing are not aligned
• Discuss the barriers to alignment
• Identify the areas where alignment is most critical
• Apply practical techniques to drive alignment around objectives, strategies, and priorities
• Recognize critical success factors that foster alignment
Learning Objectives:
• Recognize when sales and marketing are not aligned
• Discuss the barriers to alignment
• Identify the areas where alignment is most critical
• Apply practical techniques to drive alignment around objectives, strategies, and priorities
• Recognize critical success factors that foster alignment
Ellen Kaminski, president and COO, Exhibit Concepts, Inc.
Ellen Campbell-Kaminski is President and COO of Exhibit Concepts, Inc. (ECI) and oversees the company's sales and marketing, strategy, and development of new products and services. Prior to ECI, Ellen held executive positions in marketing and business development for software and information services companies. Ellen holds a BA in Communications from the University of Pennsylvania and an MBA from Georgetown University. She teaches at the University of Dayton and speaks on branding and marketing effectiveness.
