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The Professional Learning Conference for
Exhibit and Corporate Event Marketers
July 15 - 19, 2024 | Fontainebleau Las Vegas
<< BACK
Fri. July 19 8:30 AM - 10:00 AM
3027: Make Every Show Count: Powerful Strategies to Convert Leads to Sales
Don't let the leads generated by your hard work fall by the wayside! Learn 15 strategies to help convert leads to sales.
Learning Objectives:
• Analyze the reasons why leads are ignored and formulate strategies to overcome these obstacles.
• Define and characterize a high-quality lead.
• Develop and implement a lead ranking system.
• Identify and explain the key requirements for calculating sales and marketing quotas.
• Integrate lead conversion concepts into the planning process.
Learning Objectives:
• Analyze the reasons why leads are ignored and formulate strategies to overcome these obstacles.
• Define and characterize a high-quality lead.
• Develop and implement a lead ranking system.
• Identify and explain the key requirements for calculating sales and marketing quotas.
• Integrate lead conversion concepts into the planning process.
Deanna Krause, CTSM Diamond, Trade Show Strategist
With over 25 years of marketing experience, Deanna has exhibited at over 3,000 trade shows and has helped companies reposition their trade show programs to increase leads and sales, while driving out cost. Deanna has evaluated over 1,000 small booth exhibitors and provided on-the-spot feedback that can be easily implemented to drive immediate results. She holds a bachelor's degree in marketing from Arizona State University and is a diamond level CTSM.
