| Exhibiting & Event Topics |
EXHIBITOR Magazine |
Find It Marketplace |
EXHIBITOR LIVE |
EXHIBITOR Education Week |
EXHIBITOR eTrak |
CTSM Certification |
EXHIBITOR Insight |
EXHIBITOR Awards |
News Network |
Advertise With Us |
The Professional Learning Conference for
Exhibit and Corporate Event Marketers
July 15 - 19, 2024 | Fontainebleau Las Vegas
See All Sessions
Thu. July 18 10:30 AM - 12:00 PM
CTSM Required
3015R: Integrated Marketing Communications
Empowering your events with an integrated marketing communication program can help drive the success you need.
Learning Objectives:
• Define show objectives.
• Match objectives to the correct marcom tactic.
• Recognize your audience.
• Allocate your budget appropriately.
• Establish potential success benchmarks.
• Describe pre-, at- and post-show tactics.
• Analyze your results.
Learning Objectives:
• Define show objectives.
• Match objectives to the correct marcom tactic.
• Recognize your audience.
• Allocate your budget appropriately.
• Establish potential success benchmarks.
• Describe pre-, at- and post-show tactics.
• Analyze your results.
Vanessa Schultz, CTSM Gold, senior director of corporate marketing, Cellanome
Vanessa Schultz is the Senior Director of Corporate Marketing at Cellanome. With more than 18 years of event and marketing experience in the life sciences industry, Schultz is responsible for building the brand's corporate marketing function and strategy. Vanessa has served on the EXHIBITOR Industry Advisory Board, is a regular Sizzle Awards judge, and a leading voice in experiential marketing. Schultz has received her CTSM Gold Level Certification and holds a B.A. in International Business from SDSU.
