Wed. July 17 8:30 AM - 10:00 AM
CTSM Required
3006R: Multi-Channel Marketing Strategies for Your Live Events and Trade Shows
Previously titled "Navigating the Post-Pandemic World: A Foolproof Multi-Channel Marketing Strategy for Your Live Events and Trade Shows"
It's time to unmask your true marketing potential. The best way to enhance your trade show ROI and engage all your attendees moving forward is by utilizing both a digital and in-person marketing strategy.
Join us as we highlight two noteworthy trade show strategies that successfully implemented both in-person and digital forms of marketing, creating an engaging approach that your team can utilize as well. In the end, you'll learn how to effectively combine both your digital and in-person elements into one successful trade show strategy, creating a hybrid approach that expands your reach.
Learning Objectives:
• Discuss the future trends of trade shows and live events.
• Develop a multi-channel approach to enhance event reach and engagement.
• Design and implement effective marketing strategies before, during, and after the event.
• Maximize trade show outcomes by integrating a hybrid event strategy.