This session is designed to equip event planners with the tools and methodologies of design thinking to enhance their event planning processes. This lab session will explore how the principles of design thinking can be applied to create memorable, effective, and innovative events that resonate with attendees and deliver results. This interactive session includes real-world case studies and hands-on activities. Participants will learn to think like designers to solve problems creatively and transform their approach to event planning. This session is ideal for event professionals looking to add innovation into their planning processes and elevate their events to the next level. By the end of this session, participants will not only understand the theory of design thinking but also how to apply it practically in their roles to create standout events.
Learning Objectives:
 •  Discuss the fundamentals and five stages of design thinking - empathize, define, ideate, prototype, and test.
 •  Utilize techniques for gaining deeper insights into the needs and desires of event attendees, enabling the planning of more tailored and impactful events.
 •  Generate innovative ideas for event themes, formats, and engagements through brainstorming and ideation techniques.
 •  Prototype and test ideas quickly to efficiently validate event concepts and refine them based on feedback.
 •  Apply design thinking to real event challenges