We asked event marketers from diverse sectors for their tips and tricks for dealing with escalating costs associated with trade show participation, one of the most pressing issues facing the industry today. Join us as we explore ways to manage the top money stealers such as shipping and drayage fees; booth design and labor setup costs; sponsorship and advertising fees; lead retrieval and travel expenses. By analyzing the shared experience-based insights and discussing innovative solutions, participants will be better equipped to navigate these financial challenges.
Learning Objectives:
 •  Identify and discuss strategies used by industry leaders to reduce operational costs.
 •  Exchange cost-saving ideas with peers.
 •  Develop a plan to integrate these strategies into your own operations.