Tue. July 16 3:00 PM - 4:30 PM
New Session
2080: Putting the "Show" in Trade Show: In-booth Presentations to Maximize Presence and Lead Generation
This is a 60-minute session.
Utilizing an in-booth presentation is a great way to attract more attendees and educate those prospects so that they may consider your product or service in the future. However, it's not exactly easy to pull off. You are taking up considerable space in your booth, so you have to make these presentations rock! Join Engagify's Founder and CEO Anders Boulanger as he pulls back the curtain on the right way to build a presentation audience and make your presenters look amazing!
Learning Objectives:
• Identify the advantages of in-booth presentations for enhancing trade show success.
• Define the qualities that contribute to an effective trade show presenter.
• Classify the different types of trade show presentations available and their respective purposes.
• Implement strategies for setting up your booth to maximize success.
• Develop techniques for creating and retaining a crowd at your booth.
CTSM Candidates with 5 or more years of experience may take this session in place of certain five-digit required sessions, with prior approval.