Fri. July 19 10:30 AM - 12:00 PM
2059: Partnering for Trade Show Triumph
Have a pressing issue but don't know what to do or where to go to? Learn how to partner with show management, general service contractors and suppliers in a collaborative way to address your trade show pain points. Become empowered to bring concerns to the right party in the right way.
Learning Objectives:
• Name the players in the exhibitions and events ecosystem.
• List the most pressing concerns for exhibitors and possible solutions, such as: rising exhibiting costs, access to data and calculating ROI/ROO.
• Influence the creation of exhibitor advisory councils.
• Discuss examples of best practices and innovative models.