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The Professional Learning Conference for
Exhibit and Corporate Event Marketers
July 15 - 19, 2024 | Fontainebleau Las Vegas
See All Sessions
Thu. July 18 1:00 PM - 2:30 PM
2007: 40 Ways to Make the Last Day of the Show Productive
What comes to mind when you think about the last day of the show? Empty aisles? Yawns? Bored staffers? In reality there are plenty of things you can do to make that last day more productive.
Learning Objectives:
• Achieve trade show objectives such as lead generation, sales enhancement, and awareness creation.
• Save time and money.
• Keep staffers motivated.
• Ensure attendees stay engaged.
• Make your job easier.
Learning Objectives:
• Achieve trade show objectives such as lead generation, sales enhancement, and awareness creation.
• Save time and money.
• Keep staffers motivated.
• Ensure attendees stay engaged.
• Make your job easier.
CTSM Candidates with 5 or more years of experience may take this session in place of certain five-digit required sessions, with prior approval.
Deanna Krause, CTSM Diamond, Trade Show Strategist
With over 25 years of marketing experience, Deanna has exhibited at over 3,000 trade shows and has helped companies reposition their trade show programs to increase leads and sales, while driving out cost. Deanna has evaluated over 1,000 small booth exhibitors and provided on-the-spot feedback that can be easily implemented to drive immediate results. She holds a bachelor's degree in marketing from Arizona State University and is a diamond level CTSM.
