During this session, Vivastream will provide best practices and real examples of reporting that uncover attendee insights without the need to manually sift through spreadsheets. We'll discuss the steps to deliver reporting that informs event teams, sales, marketing, account, product, and industry executives. Be ready for an open dialogue about event data and the tremendous value it delivers. By the end of the session, participants will be well prepared to deliver stellar reporting and understand the key data points that add value to various stakeholders within their organization.
Learning Objectives:
 •  Describe a process to produce reports that inform stakeholders with more data insights than they've ever had before.
 •  Identify new ways of looking at data to gain insight into how your audience engages with content.
 •  Leverage data to make smarter marketing decisions.