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The Professional Learning Conference for
Exhibit and Corporate Event Marketers
July 15 - 19, 2024 | Fontainebleau Las Vegas
<< BACK
Tue. July 16 10:30 AM - 12:00 PM
1021: Attendee Tracking Technology for Trade Shows and Events: Best Practices and Case Study
Discover cutting-edge techniques for attendee tracking and engagement measurement. Learn how AI processes and enhances data, and explore real-time booth optimization strategies. By examining a FastSensor case study, gain actionable insights to refine your event strategies, ensuring your trade show investments are both effective and efficient.
Learning Objectives:
• Compare and contrast the options for tracking attendees and measuring engagement at trade shows and events.
• Explain the basic concepts around how AI shapes the data.
• Discuss how the captured data can be used to make immediate trade show booth modifications during the event.
• Identify how the data can be used post-event to measure success, determine booth adjustments, and protect and grow trade show budgets.
• Envision how the case study best practices could be applied to your own trade shows and events
Learning Objectives:
• Compare and contrast the options for tracking attendees and measuring engagement at trade shows and events.
• Explain the basic concepts around how AI shapes the data.
• Discuss how the captured data can be used to make immediate trade show booth modifications during the event.
• Identify how the data can be used post-event to measure success, determine booth adjustments, and protect and grow trade show budgets.
• Envision how the case study best practices could be applied to your own trade shows and events
Kalon Welch, EVP of business development and co-owner, FastSensor
Kalon is an executive with a demonstrated history of working consultatively at the intersection and collision of Events and Artificial Intelligence technology/IOT to help create and build brands and business. For FastSensor, he drives the global business expansion through technology and strategic partnerships along with overseeing all go to market functions. He often serves as an expert, invited speaker in the Events AI/IOT industry.
Courtenay Worcester, Head of Data Products (Events), FastSensor
As the Head of Data Products (Events) at FastSensor, Courtenay Worcester leverages her decade of experience in event analytics to lead the development of innovative, data-driven products that enhance client engagement and operational efficiency. She ensures that FastSensor's clients fully understand and can act on the advanced insights derived from customer and visitor interactions. Courtenay holds a Bachelor of Science in Business Administration with a marketing focus from the University of Southern Maine.
