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The Professional Learning Conference for
Exhibit and Corporate Event Marketers
July 15 - 19, 2024 | Fontainebleau Las Vegas
See All Sessions
Fri. July 19 8:30 AM - 10:00 AM
CTSM Required
1008R: How To Measure the Value of Trade Show Participation - Part I: Basic Concepts
Learn the building blocks for measuring and growing the value of your trade show and event programs. Upon completion of this session, you will have the knowledge and ability to prove the value of events to your stakeholders and executives. The tools and best practices taught do not require big budgets, big programs, or many resources -- you can do it all yourself, with or without the help of others.
Learning Objectives:
• Ensure that your event investments pay off.
• Identify the four sources of value from event marketing.
• Estimate value for each component of event payback.
• Establish a payback ratio as an index of trade show value.
• Organize and present the results to stakeholders and executives.
Learning Objectives:
• Ensure that your event investments pay off.
• Identify the four sources of value from event marketing.
• Estimate value for each component of event payback.
• Establish a payback ratio as an index of trade show value.
• Organize and present the results to stakeholders and executives.
Joe Federbush, president/chief strategist, EVOLIO Marketing
How do you manage exhibits and events if you don't measure them? President and Chief Strategist of EVOLIO Marketing, Joe works with major brands like Intel, Lenovo, and Novo Nordisk, developing actionable KPIs, conducting surveys, and analyzing/reporting results for exhibit and event success. Joe delivers actionable insights that help companies optimally execute their exhibits and event programs to deliver greater return on experiences (ROX), emotion (ROE), and investment (ROI). Learn more at www.evoliomarketing.com.
