EXHIBITOR Topic - Case Studies

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Case Studies
Extreme Measures
Information collected through RFID technology, in-depth surveys, and data visualization helps Jeffrey Masters of Philips Healthcare cater to thousands of professional attendees at the Radiological Society of North America show. >> full story

Case Studies
Time Bender
Bonalyn Boyd of Ista North America devises an exhibit program with six activities that results in more face time with attendees and generates the most show-related sales leads in company history. >> full story

Case Studies
App-solutely Brilliant
Keen insight into the minds of Symantec Corp.’s target audience leads Michelle Bates to develop a techie triple threat for InfoSecurity Europe 2010: a show-specific smart-phone app, an augmented-reality game, and a chance to win one of three coveted Apple iPads. >> full story

Case Studies
A Cut Above
With $500, creativity galore, and a little do-it-yourself moxie, artist Sharyn Sowell transforms her 8-by-10-foot booth space from drab to fab by putting her own artwork on display. The resulting exhibit draws twice as many leads as the previous year. >> full story

Case Studies
Six-Step Shuffle
Challenged to build a new booth without a new influx of cash, Brandon Gross magically produces the money from within his existing budget. Learn the six secrets Gross used to conjure the cash. >> full story

Case Studies
Marketing Mythbusters
Derse Inc. executes an unconventional integrated program that puts several exhibit-marketing norms on trial and surpasses its goals for new prospects, Twitter followers, and unique microsite visitors. >> full story

Case Studies
Deadly Intentions
Symbolically killing off the competition, PayLock LLC uses a funeral-themed booth strategy to create a dead-on spectacle. >> full story

Case Studies
MG Design Gets Fresh
Green materials and interactive technology merge in MG Design Associates Inc.’s booth. Dubbed the Fresh Ideas Marketplace, the exhibit produces a 52-percent increase in leads and seven RFPs. >> full story

Case Studies
Balancing Act
Striking a balance between entertainment and education, Procter & Gamble Pet Care’s exhibit program keeps attendees engaged for upwards of 20 minutes and generates 1,619 new leads for the company. >> full story

Case Studies
Shrink for Yourself
Deckel & Moneypenny Exhibits uses an in-booth Shrinky Dinks activity and post-show mailers to prove smaller can indeed be better. >> full story

Case Studies
Mail Enhancement
Precision Dynamics Corp.’s direct-mail campaign gives attendees a chance to test its RFID-enabled products for themselves and nets an increase in leads despite a double-digit dip in show attendance. >> full story

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courses

2003R - The Nuts and Bolts of Budgeting for Results CTSM
May 16, 2024
12:00pm CT

3050R - Focus on Attention: How to Optimize your Messaging on the Trade Show Floor CTSM
June 6, 2024
12:00pm CT

6008R - From Marketing to Measurement: 10 Steps to a Great Corporate Event CTSM
June 11, 2024
12:00pm CT

3011R - How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program CTSM
June 18, 2024
12:00pm CT

>> more courses

FIND IT - MARKETPLACE

Modular Exhibit Systems
Expand International of America, Inc.

Convention Centers
Edmonton EXPO Centre

Exhibit Producers
kubik

Exhibit Producers
Acer Exhibits & Events, LLC

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