University-Affiliated eLearning
for Trade Show and Corporate Event Professionals
THURSDAY, APRIL 10
1:00pm Eastern, 12:00pm Central, 11:00am Mountain, 10:00am Pacific
90 Minute Session
Session 3050R CTSM
Focus on Attention: How to Optimize your Messaging on the Trade Show Floor
One of the 23 required sessions approved as part of CTSM, the industry's only university-affiliated certification program.
Attendance for the full session is required for those who wish to count this session towards the CTSM certification program.
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FACULTY
Bob Milam, Trade Show Bob
Trade Show Bob, a past All-Star Award winner, knows a few things about trade show performance. Bob has produced winning campaigns for companies in diverse industries from food ingredients, super-computing, and cosmetics, to water treatment, apartment leasing and computer graphics. Always on the lookout to add value to the trade show experience for attendees, exhibitors, and organizers alike, Bob loves to see companies' exhibit programs blossom under the leadership of competent and confident Exhibit Managers.
Connect with Bob Milam:
1:00pm Eastern, 12:00pm Central, 11:00am Mountain, 10:00am Pacific
90 Minute Session
Session 3050R CTSM
Focus on Attention: How to Optimize your Messaging on the Trade Show Floor
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Capturing and holding peoples’ attention is essential to standing out on a noisy trade show floor. Join us as we define what an attendee’s attention is, how it works, and how it’s impacted by the trade show environment. Explore the concept of the “Attention Economy,” and share case studies of effective programs that hold attendees’ attention. Learning Objectives: |
| • | Counter distractions that reduce attendee’s attention spans on the show floor |
| • | Create breakthrough messages and delivery systems that grab attendees’ attention |
| • | Convert an attendee’s attention into dialog and discussion |
Attendance for the full session is required for those who wish to count this session towards the CTSM certification program.
ADD TO CART
FACULTY
Bob Milam, Trade Show BobTrade Show Bob, a past All-Star Award winner, knows a few things about trade show performance. Bob has produced winning campaigns for companies in diverse industries from food ingredients, super-computing, and cosmetics, to water treatment, apartment leasing and computer graphics. Always on the lookout to add value to the trade show experience for attendees, exhibitors, and organizers alike, Bob loves to see companies' exhibit programs blossom under the leadership of competent and confident Exhibit Managers.
Connect with Bob Milam:
