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University-Affiliated eLearning
for Trade Show and Corporate Event Professionals
THURSDAY, SEPTEMBER 4
1:00pm Eastern, 12:00pm Central, 11:00am Mountain, 10:00am Pacific
90 Minute Session


Session 2072R CTSM
How To Train Your Booth Staff: A Three-Step Process for Inspiring and Firing Up Your Booth Staff
Trade shows are all about face-to-face interactions. You want to train your team to be the best they can be on the trade show floor. Unfortunately, most booth trainings consist of reading a list of dos and don’ts off a clipboard. These "trainings" tend to fall on deaf ears and seldom create the desired impact. Want to try something more interactive and engaging? Join us to discover a simple, repeatable training framework that you can use the right way. You'll also experience unique group training exercises used to train exhibit teams worldwide.

Learning Objectives:
•  Win over your booth staff to get more out of them.
•  Cultivate and incentivize "booth hustle" culture.
•  Deliver a unique learning experience that doesn't get old.
•  Use games as a game changer.
•  Make your trainings unique and memorable with tips, tricks and techniques.


One of the 23 required sessions approved as part of CTSM, the industry's only university-affiliated certification program.

Attendance for the full session is required for those who wish to count this session towards the CTSM certification program.


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FACULTY
Anders Boulanger, CSP, Founder and CEO, Engagify
Anders Boulanger is the founder/CEO of Engagify. For nearly two decades he's been travelling the world with his team of Infotainers creating crowds of interested prospects at trade show booths for his tech clients. After logging thousands of hours of engaging with people at events around the world, he has codified engagement and now trains teams and individuals how to engage their prospects so that they can deepen connection and command attention.

Connect with Anders Boulanger:
 

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