EXHIBITOR Topic - Cost Cutting

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Cost Cutting
Waste Watchers
Three innovative exhibitors transform found, donated, and recycled materials into inexpensive, unconventional exhibits that not only cut costs and attract attention, they put a cheeky grin on Mother Nature, too. >> full story

Cost Cutting
Hot to Cut Costs
I need to cut exhibiting costs, but I don’t want to eliminate entire line items. How can I trim the fat with smart thinking rather than eliminating elements? >> full story

Cost Cutting
Nip Tuck: 54 Ways to Cut Your Costs
When it's time to cut costs, a hatchet job can massacre program effectiveness. Instead, try a paring-knife approach — with a slice here and a trim there — to cut costs without drawing blood. >> full story

Cost Cutting
Clutter Cutter
By designing a streamlined and purposeful trade show booth, exhibit coordinator Rick Dunlap took SMC Corp.'s exhibit from muddled mess to sleek success, all while doubling the amount of product displayed and increasing leads by nearly 60 percent. >> full story

Cost Cutting
Research to the Rescue
Amy Gregory uses a triple-pronged research strategy to win over internal skeptics, overhaul her exhibit-marketing program, and increase booth traffic by an average of 41 percent. >> full story

Cost Cutting
Foam and Function
Exhibit Concepts Inc. uses its noodle to create a memorable booth that buoys up its creative image and keeps key messages afloat with attendees. >> full story

Cost Cutting
The Five-Point Tune Up
Relying on little more than brainpower and fundamental marketing practices, Kristen Bostedo-Conway overhauls her program -- saving more than $142,000 and increasing leads by a projected 54 percent. >> full story

Cost Cutting
Moving Mountains
Tasked with managing more shows with less cash, Cathie Hastings eliminates her exhibit house, adopts a do-it-yourself approach, and cuts average per-show costs by 90 percent. >> full story

Cost Cutting
Monster Takes Las Vegas
Despite a drastic budget cut, Monster Worldwide Inc.'s Kerry Talbot generates a 20-percent lead increase and turns a horror show into a happy ending. >> full story

Cost Cutting
Six Ways to Save Money on Material Handling
How to minimize costs and avoid unnecessary charges on your material-handling bill. >> full story

ETRAK Sessions

2037 - Advanced Learning Session: Reproducible Small Booths That Can Still Stand Out CTSM 5
Dec. 5, 2024
12:00pm Central

6010R - The Basics of Event Planning and Management ‑ Part I CTSM
Jan. 9, 2025
12:00pm Central

6011R - The Basics of Event Logistics and Implementation ‑ Part II CTSM
Jan. 14, 2025
12:00pm Central

>> more sessions

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