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Double-Duty Brick

Company: Miniwiz Sustainable Energy Development Co. Ltd.
Show: International Consumer Electronics Show
Design: Miniwiz Sustainable Energy Development Co. Ltd., Taipei, Taiwan,
886-2-2731-0502, www.miniwiz.com


Marvy Mosaic

Company: Johnsonite
Show: Greenbuild International Conference
and Expo
Design: Johnsonite, Chagrin Falls, OH,
440-543-8916, www.johnsonite.com


Flower Power

Company: Zumtobel Lighting GmbH
Show: EuroShop
Design: Zumtobel Lighting GmbH,
Dornbirn, Austria,
43-5572-390-0, www.zumtobel.com


This exhibit wall does double duty as an eye-catching element and a product display. Made of the exhibitor's Polli-Brick products, which comprise 100-percent recycled Polyethylene Terephthalate Polymer (PET) bottles, the lightweight wall is the perfect product-centric partition.

PHOTO: Miniwiz Sustainable Energy Development Co. Ltd.

Flooring usually goes, well, on the floor. But Johnsonite isn't your usual flooring manufacturer. Rather than graphics,
the company covered its back wall with product samples arranged in a mosaic-style pattern. With a brand name here and a bullet point there, it's branding at its best.

More than meets the eye, this wondrous wall - illuminated by light fixtures from Zumtobel Lighting GmbH - is made of thousands of tightly packed faux white roses. Surrounded by sleek surfaces, the wall provides a much-needed touch of texture to this smooth, sophisticated space.


Pop the Cork!

Company: Neo-Metro Inc.
Show: Hospitality Design Exposition & Conference
Design: Neo-Metro Inc., City of Industry, CA, 800-591-9050, www.neo-metro.com


Concept Sketch

Company: FontanaArte Corp.
Show: Hospitality Design Expo and Conference
Design: FontanaArte Corp., Atlanta,
404-835-6150, www.fontanaarte.com


Turf's Up

Company: Eclectic Contract
Furniture Industries Inc.
Show: Hospitality Design Exposition & Conference
Design: Eclectic Contract Furniture Industries Inc., New York, 212-967-5504, www.eclecticcontract.com

To call attention to the fact that it uses eco-friendly materials in its products, Neo-Metro Inc., a provider of stainless-steel fixtures and furnishings, covered one wall of its exhibit in 1-foot square cork tiles. Decidedly different and tantalizingly textural, the cork truly makes the wall "pop!"

Why ante up for expensive, full-color graphics when a simple illustrated scene will do? Stark yet sophisticated, this wall integrates the exhibitor's reflective light fixtures, which when paired with the black-and-white sketch cleverly creates context via the illusion of a room.

Want to showcase a line of eco-friendly products? Then a bright-green backdrop is a great start. Comprising 1-by-8-foot strips of plastic, glass-like panels (think neon AstroTurf), this wall provides a stark contrast to the exhibitor's black furniture - and screams "Green!" to passersby.

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