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Virtual-Event Staffing
We asked 10 experts to share their views and opinions on staffing virtual events.
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"Virtual shows typically have longer hours across multiple time zones. The number of staff members needed for show support increases as the global show requirements increase." — Mike Kotsos, vice president, Taylor Inc. 2 "Look for individuals who have previously worked on digital platforms, preferably those involved in the planning of an event." — Ruben Castano, CEO, 6Connex Inc. 3 "The best virtual crew members are the ones who can manage and focus what the attendee experience is going to look like and adapt to create an engaging experience." — David Ratcliffe, director, event production, Impact XM 4 "Selecting staffers for virtual events uses the same process as in-person ones. Define what specific task or role you need them to undertake, then look for who has the key characteristics required." — Lee Ali, managing director, Expo Stars Interactive Ltd. 5 "The first traits we look for in virtual staffers are adaptability, flexibility, and tech-savviness." — Brenda Mardesich, executive director, integrated production, George P. Johnson, a Project Worldwide agency 6 "Virtual booths and events typically allow for fewer staffers and provide greater scheduling flexibility thanks to the available tech platforms and live chat applications." — Kevin Ruiz, manager, data and insights, Spiro, a Global Experience Specialists Inc. (GES) company 7 "It's important to have sufficient, dedicated virtual show staff since a virtual attendee can move through booths faster and appointment times may need to be more frequent and shorter." — Megan Culligan, program associate, Professional Convention Management Association 8 "One drawback of virtual staffers is they sometimes miss out on attendees' physical cues to know whether they are interested in engaging." — Kristine Corbin, operations director, Jack Ethos, Jack Morton Worldwide Inc. 9 "Characteristics of strong virtual event staffers include familiarity with event tech and the ability to power online engagement, such as flagging audience requests to speakers." — Ben Chodor, president, Notified, an Intrado Corp. company 10 "Don't make the mistake of using fewer people. You'll typically need the same number of staffers for virtual events as physical ones." — Stefanny Avera, staffing and marketing manager, Amusement Exhibit and Event Services LLC
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